by Jack Santos | July 26, 2012 | Comments Off on What do Wal-Mart, Target, and President Obama have in common?
I’ve noticed an increase in rogue Facebook “Likes” lately, especially for these 3 topics (Wal-Mart, Target, and – specifically – “Obama is clueless”). In every case the Facebook user was (purportedly) nowhere near Facebook, or even a computer. Yet someone (an app, script kiddies) posted a “like” to those topics/pages on their behalf.
My recommendation is to periodically review your account settings on Facebook, and eliminate apps that are unnecessary – and highly restrict those apps you actually want and do use.
It’s pretty clear Facebook has a problem – if you consider “likeing” something you don’t like a problem. On the scale of world’s issues this is in the negative range; but on the implications to persona, privacy, and trust – well, let’s just say Facebook has a lot of work to do. And online trust is exactly what we’ll be talking about at this year’s Catalyst Conference in August…
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