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What do Wal-Mart, Target, and President Obama have in common?

by Jack Santos  |  July 26, 2012  |  Comments Off on What do Wal-Mart, Target, and President Obama have in common?

I’ve noticed an increase in rogue Facebook “Likes” lately, especially for these 3 topics (Wal-Mart, Target, and – specifically – “Obama is clueless”).  In every case the Facebook user was (purportedly) nowhere near Facebook, or even a computer.  Yet someone (an app,   script kiddies) posted a “like” to those topics/pages on their behalf.facebook-unlike-button1.jpg-w400h2691 (1)

My recommendation is to periodically review your account settings on Facebook, and eliminate apps that are unnecessary – and highly restrict those apps you actually want and do use.

It’s pretty clear Facebook has a problem – if you consider “likeing” something you don’t like a problem. On the scale of world’s issues this is in the negative range; but on the implications to persona, privacy, and trust – well, let’s just say Facebook has a lot of work to do.  And online trust is exactly what we’ll be talking about at this year’s Catalyst Conference in August

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Category: catalyst-12  security  social-media  

Tags: catalyst-na  culture  privacy  security  social-media  

Jack Santos
Research VP
7 years at Gartner
40 years IT industry

Jack Santos is a Research Vice President with Gartner, part of the Enterprise Architecture and Technology Innovation team within the Gartner for IT Leaders product. He focuses on enterprise architecture and technology trends. Mr. Santos' specific area of research covers individual development, leadership and management practices for enterprise architects, EA innovation, and collaboration approaches. Read Full Bio

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