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Making a choice and BYOD

by Jack Santos  |  June 15, 2012  |  3 Comments

Markets usually are a ying and yang.  Everyone is trying to maximize profit, and a certain give and take is always evident.  For instance,  internet access.  In the US , consumer network providers initially tried to  charge  per access device.  Consumers responded with routers that hid multiple devices, saving them money.  Now providers are trying to take the high profit ground with bandwidth limits.

So it didn’t surprise me on a recent trip when my hotel limited my Internet access to one concurrent device. Unfortunately I was carrying three. I had to make a choice. Is it laptop, iPhone, iPad?  I chose iPad. Why? keyboard use was bearable, and mostly – especially on the road – all I want is access.   I was a content browser, with minimal content creation.  Worked well for five days, especially if I went into the office and used my laptop to do some of the  more keyboard heavy work.  But, at most, that was an hour a day.

That experience wll translate to the broader consumer.  It will translate in new device sales, and it will translate with  site refreshes.  Will traditional HTML based websites targeted toward the desktop experience become the backwater of the online experience? I think so.  We are already seeing development dollars ( a limited source) moving from traditional websites to mobile-enabled websites.  The rush is on.

It’s not only a consumer phenomena.  It’s an enterprise systems phenomena; just as text-based screens are archaic, so will html-based screens that are not optimized for a mobile device, typically a tablet.  They will certainly suffer from maintenance/updates – deteriorating into irrelevance.

My conclusion? Mobile devices will rule, especially tablets.  PC/laptops will still be there – but specialized, and a much smaller piece of the device pie.

Category: cloud  future  innovation  social-media  wireless  

Tags: 3g  consumerization  mobility  predictions  wireless  

Jack Santos
Research VP
7 years at Gartner
40 years IT industry

Jack Santos is a Research Vice President with Gartner, part of the Enterprise Architecture and Technology Innovation team within the Gartner for IT Leaders product. He focuses on enterprise architecture and technology trends. Mr. Santos' specific area of research covers individual development, leadership and management practices for enterprise architects, EA innovation, and collaboration approaches. Read Full Bio


Thoughts on Making a choice and BYOD


  1. John Simpson says:

    I carry a portable, wireless router that my devices already have secure access to. Plug it in and I get better wireless, and simply go to town.

  2. Jack Santos says:

    Same here, John. One that allows wired or 3g routing is what I have. Unfortunately I have gotten into the habit of leaving it at home, which led to this dilemma. Too many gadgets, so little time. Thanks for mentioning it, tho. Time to start packing it again….

  3. Jack & John,

    I was going to mention the same thing. It gets to point where I travel with the Hotspot everywhere and if I forget to put it in the bag I feel like I’m missing an arm.

    And valid point with the Enterprise. Not only are customers coming to a site with mobile devices and need to have the content optimized but more and more internal websites and networks are needing to be modified to handle all the mobile devices used by employees.

    Thanks for the article



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