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Wikileaks and Consumer Behavior

by Jack Santos  |  December 9, 2010  |  1 Comment

OK. I’ve succumbed.  A week ago I said to myself “avoid, at all costs, commenting about the Wikileaks story – especially on the blog”.

That was before 249 internal emails on wikileaks (and counting).

There is just so much in this event that our research has foretold, or that has proven our advice to clients as spot on. 

For example, my colleague  Richard Hunter’s classic “A World without Secrets”  is so  ahead of its time in anticipating this event.

But here is why I had to say something. 

A recent “Strategy+Business” report on post recession consumer behavior came to these conclusions:

  • consumer behavior, post recession, has changed
  • there is an increased focus on value
  • there is a renewed emphasis on choices that speak to the consumer’s VALUES, deemphasizing conspicuous consumption
  • which leads to more openness by companies (example used was Patagonia) to confirm that the company’s actions sync with their words.

These same points are echoed in Mike Rolling’s research (“Organizational Principles for a new Economy”,  or from the legacy Burton Group website  here)

So, dear reader, if the Strategy+Business report is true – what does that mean to governments?  Are we in a transformational era where corruptness (in any form) is rooted out by a “world without secrets” (or, as a corollary, will only the closed societies be corrupt?).

Is the choice for democracies:

  • more transparency


  • increased corruption

An interesting choice.

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Jack Santos
Research VP
7 years at Gartner
40 years IT industry

Jack Santos is a Research Vice President with Gartner, part of the Enterprise Architecture and Technology Innovation team within the Gartner for IT Leaders product. He focuses on enterprise architecture and technology trends. Mr. Santos' specific area of research covers individual development, leadership and management practices for enterprise architects, EA innovation, and collaboration approaches. Read Full Bio

Thoughts on Wikileaks and Consumer Behavior

  1. sangram says:

    I assume the information age would lead to more informed democracies, e-governance apps and more rational humanity where the morality of current form of corruption would be questioned.

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