by Jack Santos | August 25, 2010 | Comments Off on A Week of Contextual Research
I spent this past week locked in a conference room going over research material. One of our research approaches is to take client comments, feedback, interview results, and other client input, and try to see patterns that are emerging within our client’s businesses and in the industry. We do this through a rigorous process of capturing data “atoms”. We organize and reorganize into categories and patterns, reaching specific conclusions, observations, and abstractions. That feeds our research agenda.
The topic at hand was information and data quality, and participants included Joe Maguire, Joe Bugjaski, Lyn Robison, and Elden Nelson. Our clients will see the results in reports over the coming year. I found the process to be intellectually challenging, and exhausting. It will make for good advice to our clients – which is what this is all about.
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