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Living in a digital world.

by Ian Bertram  |  October 21, 2013  |  Comments Off on Living in a digital world.


Here in the Asia Pacific region, we are all in the final stages of preparing for next week’s Gartner Symposium/ITxpo to be held on the Gold Coast in Australia. This years Gartner Symposium theme is about “Leadership in a digital world“. But what does this all mean…?

 In essence the digital world will reinvent industries and destroy the boundaries between them. Enterprises will digitalize Business Processes, invent new digital Business Models, and compete at the speed of Business Moments –opportunities that come as quickly as they go, yet always threaten to disrupt competition. If you think your industry is exempt, think again.

In this years keynotes you will hear why:

  • Every Company is a Technology Company.

No matter what business or service you deliver today, digitalization is changing it. Data collection and analysis are becoming highly sophisticated in this new era.  Genuinely digitalized businesses are creating value and generating revenue through digitalized products and services. Technology will enable you to:

– optimise business processes,

– create new business models,

– and identify and exploit those business moments.

That’s why every company will become a technology company.

 Every Budget is an IT Budget

The internet of things will create tens of billions of new objects and sensors all generating  real time data. To turn that data into money … you need decisions.  And you won’t have the time or capacity to make all those decisions yourself.  You’ll need processing power. The Internet of Things creates a world where every non-trivial object is smart and networked.

 Every Business Leader is Becoming a Digital Leader

The Chief Digital Officer helps the CEO, executives and the board answer the question …“How should we survive and thrive in an increasingly digital world?” We see the Chief Digital Officer, the CDO, as an interim role … not around forever, but championing our escape from analog inertia.

 What does digital leadership look like? First, moving from managing the IT organization… to being the information and technology leader in the business… and being an influential digital leader in your ecosystem …creating and communicating the digital vision.  Second, moving from aligning to the business strategy to enabling the digital future … and maybe even competing from within … to creatively destroy and reinvent your company’s business model

 Come join us to hear this and so much more on the Gold Coast next week –


Ian Bertram
Managing Vice President
14 years at Gartner
24 years IT industry

Ian Bertram is a managing vice president in Gartner Research, where he leads the Business Intelligence Research team globally and is the head of Research for Asia/Pacific ...Read Full Bio

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