Mastering The Hype Cycle

How to Choose the Right Innovation at the Right Time

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Gartner’s 2013 Hype Cycles are coming soon…

July 2nd, 2013 by Mark Raskino · 1 Comment

The Hype Cycle is one of Gartner’s longest standing research tools. Our clients use it annually, to help filter the deluge of new technology and innovation opportunities they might choose to adopt. Each year, hundreds of Gartner analysts are involved in researching and publishing individual Hype Cycle reports tracking many emerging and evolving technologies and techology-related innovations.  Our project to deliver the ‘special report’ – an integrated  collection of all those indivividual hype cycle reports – is on track to publish this August.

 Last year we published over 90 hype cycles, which between them profiled 1,963 technologies and related innovations. This year it will be close to 100 hype cycles and over 2000 profiles. Some of the new ares of coverage will include: Open Banking,  Procurement, Embedded Software and Systems, Consumer Market Research, Multienterprise Solutions and ICT in Africa. I’m always excited to see the annual update –  to find out what’s peaking, what’s troughing and what’s brand new at the trigger point of the curve.

 All 2012 HC TPs visualized on white

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1 response so far ↓

  • 1 Simon Levin // Jul 4, 2013 at 4:55 am

    We are seeing a number of vendors faced with pushback on new technology adoption, particularly in Europe currently. Planned projects are increasingly getting put on ice or delayed by 6-12 months. Interested to know if this is a trend affecting your view of the position of technologies within hype cycles generally. Is the pace of movement through the cycle slowing currently?