Mastering The Hype Cycle

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Hype cycle sightings beyond IT

February 26th, 2009 by Jackie Fenn · 1 Comment

We continue to see hype cycles explored in interesting ways beyond the IT industry:

One of my favorite recent reads, which I am still figuring out how to put into action, is Timothy Ferris’s 4-hour Work Week. In the 4-hour Workweek Hype Cycle, “Brick” asks whether the hype cycle applies to the ideas in this very successful book, and I think they probably do given backlash/Trough-style posts such as this one.

Meanwhile Martin Lersch asks the question on all our lips – Has Molecular Gastronomy Reached the Plateau of Productivity? Apparently this scientific approach to figuring out what tastes good is rapidly moving up the Slope – perhaps I need to take a look and see if it can redeem my pathetic cooking skills.

Thanks to Susan Moore in Gartner’s Australia office for spotting the hype cycle used in a British Council publication English Next, which looks at the future of English as a global language (see page 109). Author David Graddol asserts that “we may now be somewhere between the ‘trough of disillusionment’ and the ‘slope of enlightenment” with respect to English as a global language. 

For those German-speakers among you, the Sueddeutsche Zeitung has used the hype cycle a couple of times to explain the fickleness of celebrity popularity, including soccer players and stars on the quiz show “I’m a Celebrity – Get Me Out of Here!” (thanks to Lars Basche for finding these).

Finally, in Love and the Gartner Hype Cycle, Amy Qui gives  a touching analysis of how the hype cycle applies to relationships, concluding appropriately that “this Hype Cycle is quite a generic formula applying to different things besides the technology.”

Tags: Business Hype Cycles

1 response so far ↓

  • 1 Lars // Feb 27, 2009 at 9:37 am

    You’re welcome. 🙂

    Very interesting to see, that this is not only the case for Germany… Especially like the one about football players as this is so true!