Mastering The Hype Cycle

How to Choose the Right Innovation at the Right Time

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Hype, hype, everywhere

September 17th, 2008 by Jackie Fenn · 2 Comments

We’re always interested to see the variety of topics where people see the hype cycle taking effect. Outside of information technology, where the whole thing started, we’ve seen examples in bio-science from Pedro Beltrão:

Bio-Science Hype Cycle

Bio-Science Hype Cycle

and Clean Tech by Joshua Reynolds:

Clean Tech Hype Cycle

Clean Tech Hype Cycle

Some have even extended it waaaay outside the realm of science and technology:

Sarah Palin hype cycle

Sarah Palin hype cycle

Goes to show that the hype cycle really isn’t about technology, but about the human reaction to anything new – in particular the mismatch between expectations and reality. We’ll keep our eyes peeled for more examples.

Tags: Business Hype Cycles · Technology Hype Cycles

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