Mindset Driven Dissonance
by Hank Barnes | March 20, 2018 | Submit a Comment
While digital business is changing markets, many organizations still struggle with change. They know they have to, but the can’t seem to do it. We all know that change is hard, but why can’t it happen when everyone knows it needs to happen. Here are a few observations:
- A desire for innovative new technologies, but a strong preference for proven vendors
- A desire to gain more enterprise agility, but long standing practices and a need for consensus that slow things down
- and more
Effectively, the organization, and people in it, want to change, but it goes against the mindset and personality of the organization. So we thrash—and often change happens even slower. We’ll consider more ad hoc purchases, and may reevaluate our plans, but “settle” for a solution that is low risk and does little to accelerate change and competitive advantage.
Photo by David Bartus from Pexels
Some organizations are breaking through (I’ll share more on that later as the research develops) by adapting their personality and practices for the new normal. Sure, its about culture, but it’s more than culture–you can want to change and support change, but if your practices block it, you’ll get nowhere.
The only way to progress is to eliminate the dissonance between what you want to achieve and your traditional path to progress.
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Category: go-to-market
Tags: change digital-business innovation risk strategy
Hank Barnes
VP Distinguished Analyst
5+ years at Gartner
30 years IT Industry
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