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5 Reasons Why Technology Startups Should Attend the Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  April 18, 2017  |  Submit a Comment

You are an innovator.  You’ve created a new technology driven product or service (e.g. software, SaaS, or maybe a new IT service) that you are selling to enterprises (whether they are in the mid-market, Fortune 1000, or global).  You are successful, but always looking out for opportunities, threats, and options to make sure you stay on track.

Does this sound like you?  If so, then I’d highly recommend you plan to take 3 days in June (June 19-21) to really focus on your business in a different environment at the Gartner Tech Growth and Innovation Conference.   This is the only conference of its kind.  One specifically designed for technology vendors, service providers, and digital business consultancies that want to explore growth strategies with Gartner—and each other.

“The Gartner Tech Growth and Innovation Conference was the best Gartner event I’ve ever attended.  The content and interactions felt like they were geared entirely for our technology business.” – Attendee from last year’s conference

Digital business means being a networked business, and collaborating with others in the industry to help customers and your own business to succeed is a necessity.


Here are 5 specific reasons for startups to attend the conference:

  1. Hear from Gartner, Coca-Cola, and leading investors about what matters to enterprise buyers when dealing with startups
  2. Meet with potential partners to build your own ecosystem or discover other ecosystems to participate in so that you can expand your customer base and market reach
  3. Gain added perspectives on strategies to optimize your business operations as you grow
  4. Learn strategies for engaging with customers—the way they prefer—throughout their life cycle with your business
  5. Validate your current strategy while keeping an eye on what’s next

The event will include plenty of opportunities for networking in addition to the great content focused on technology growth opportunities (today and in the future), improving operations, and optimizing customer engagement.  Here is just a sample of sessions (the full agenda is available on the event Web site) that might be of interest:

  • Mastermind Keynote:  How Coca-Cola Works with Tech Providers to Run and Differentiate Their Business
  • Panel: M&A, Venture Capital and Funding — Trends and Tips From the Experts
  • To the Point: Driven to Disruption: How Emerging Companies Are Poised to Disrupt Software Markets
  • The Top 10 Strategic Technology Trends for 2017 — The Intelligent Digital Mesh
  • To the Point: The Secret Source of the Biggest Tech Innovations.

You can learn more ideas on planning your schedule in this earlier post from me.

The life of a startup is hard.  If you are part of the leadership team responsible for aspects of your go-to-market strategy, then you know that change is constant.   Spend a few days with us, focused not on the daily grind, but on your strategies and plans.  I’m confident you’ll discover tips, ideas, and new relationships that help accelerate your success.  Register yourself and your team at the site or talk to your Gartner account manager (note: you do not have to be a client to attend) for assistance.

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Category: go-to-market  

Tags: digital-business  digital-transformation  gartnertgi  growth  innovation  startup  

Hank Barnes
VP Distinguished Analyst
6+ years at Gartner
30+ years IT Industry

Hank Barnes explores the dynamics, challenges, and frustrations enterprises face when buying technology products and services. Using that customer-centric lens, he advises those responsible for marketing technology products and services, general managers responsible for product portfolios, and startup CEOs on next practices to drive success for their customers and their business. Read Full Bio

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