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5 Reasons Why Large Technology Firms Should Attend the Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  April 18, 2017  |  Submit a Comment

You are a leader in your market—or in many markets – and you have a strong enterprise customer base that has bet many aspects of their business on you.  You provide proven software, hardware, or as-a-service products, complemented by services and partners to deliver complete solutions.

But change is constant–your customer expectations and desires, technology, and the competition. You may already be feeling the pain of new entrants, and you have some strategies to stave them off.  But you also recognize the need to transition your product mix as more and more of your customers are striving for digital transformation.

Does this sound like your business?  If so, now is the time to explore new ideas so that you can protect and strengthen your business.  Join us for 3 days in June (June 19-21) to focus on your business strategy  at the Gartner Tech Growth and Innovation Conference.   This is Gartner’s only conference designed specifically for technology vendors, service providers, and digital business consultancies that want to explore growth strategies with Gartner—and each other.

“The presentation[s] were phenomenal. We are going to apply the methodologies immediately.” –  Attendee of last year’s conference

Digital business means being a networked business, and collaborating with others in the industry to help customers and your own business to succeed is a necessity.


Here are 5 specific reasons for large technology vendors to attend the conference:

  1. Explore the dynamics of your current markets and adjacencies to tune your investment strategies and product plans based on growth and profitability projections.
  2. Test your strategies with Gartner analysts to gain independent perspectives.
  3. Take a deeper looks at the dynamics of disruption and discover emerging technologies and strategies to create it—or deal with it and reduce its impact on your business.
  4. Learn approaches for evolving your operations to gain efficiencies or change your culture and approach to be more dynamic and customer centered.
  5. Consider strategies for fine-tuning your engagement approach throughout the customer life cycle.

The event will include plenty of opportunities for networking in addition to the great content focused on technology growth opportunities (today and in the future), improving operations, and optimizing customer engagement.  Here is just a sample of sessions (the full agenda is available on the event Web site) that might be of interest:

  • Imperatives for Future Success: Make It Digital, Make It Programmable, Make It Smart
  • The IoT Scenario: Growth Opportunities for Technology and Service Providers
  • Capitalizing on the Digital Business Opportunity
  • To the Point: Opportunities In Blockchain —Separating Myth And Reality
  • Serverless Computing: The Emerging Heart of Digital Business Infrastructures
  • Panel: Account-Based Marketing — Separating the Value From the Hype

You can learn more ideas on planning your schedule in this earlier post from me.

Running your business is hard.  If you are a business unit leader or part of the management team responsible for aspects of your division’s, or your company’s, go-to-market strategy, then you know that change is constant.   Spend a few days with us, focused not on the daily grind, but on your strategies and plans.  I’m confident you’ll discover tips, ideas, and new relationships that help accelerate your success. Register yourself and your team at the site or talk to your Gartner account manager (note: you do not have to be a client to attend) for assistance.


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Category: go-to-market  

Tags: competition  digital-business  digital-transformation  gartnertgi  growth  innovation  technology-vendor  

Hank Barnes
VP Distinguished Analyst
6+ years at Gartner
30+ years IT Industry

Hank Barnes explores the dynamics, challenges, and frustrations enterprises face when buying technology products and services. Using that customer-centric lens, he advises those responsible for marketing technology products and services, general managers responsible for product portfolios, and startup CEOs on next practices to drive success for their customers and their business. Read Full Bio

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