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A New Gartner Event – Just for the Tech Provider Community

by Hank Barnes  |  February 9, 2016  |  Submit a Comment

As followers of this blog, I’m sure that many (if not all of you) have heard of or been to a Gartner event.  Whether a summit (on specific areas like Business Process Management, Data Centers, or Security) or our worldwide Symposium/ITxpo, Gartner events are known for providing insights to the people that drive technology decisions and implementation within their organizations.

What all those events have in common is that they serve the tech (and service) buying  community.   Tech providers sponsor these events, and get the opportunity to meet with prospective, or current clients, share stories, and increase their exposure.    Employees of these companies can also attend, like anyone else.  Whether attending as a sponsor or as a delegate, it is useful to recognize that the vast majority of the sessions are not designed for providers–they are geared for the role that is the target of the event (example: CIOs for Symposium).   Yes, you can learn a lot from these sessions, but it largely comes from you re-interpreting the content for what it means to you as a tech provider.

Wouldn’t it be nice to have an event just for you, the tech provider community?  Now you do.



Gartner recently introduced a new event, the Gartner Tech Growth and Innovation Conference.  The Conference will be held at LA Live from June 6-8, 2016.   Across Gartner, there is a great deal of excitement for this event.  The Tech community is a key constituent for us.  Every analyst at Gartner works with tech providers to some extent.  For some of us, like me, you are our audience.   We write research for you and our interactions are focused on helping you work through issues and uncover (or accelerate) growth opportunities .   The opportunity this event provides to share the work we do to help you refine your go-to-market strategies, understand market dynamics, and get additional perspectives on customer challenges is something we all look forward to.

I have the honor to be the Conference Chair for this event.  The agenda is now live on the site.  We had hundreds of great submissions.    Here is some of what you can expect:

  • Guest Keynotes from Geoffrey Moore (his latest book is Zone to Win) and Les McKeown (Predictable Success)
  • Several sessions on the opportunities and challenges in the Internet of Things market
  • A look at the market dynamics driving opportunities in software, services, and the data center.
  • Exploration of how buying dynamics is changing who buys and how they buy—and how to deal with it.
  • Discussion of strategies for growth through new markets, new business models, or new buyers.

We’ll have over 20 analysts from across Gartner participating (including members of our CIO and IT Leaders teams).  Like other events, 1-on-1’s will be available and we will have sponsors (if you sell products or services to the tech community, I’d invite you to consider sponsoring).  Visit the event Web site for more information.

Again, all of the sessions will be for you, the provider.  They will all be about technology opportunities and how to capitalize on them, collaborating to drive growth.

Personally, beyond the conference chair role, I’m looking forward to sharing more of our research on trust driving the tech buying process and the role of communities and advocacy in marketing and sales strategies.

I’ll also be running a positioning and storytelling workshop.  For those of you that follow this blog regularly or have worked with me as clients, you know that is an issue that is near and dear to my heart.   I also think it has the potential to be really valuable for all the participants.  Differentiating continues to be a challenge for many providers.

In the coming weeks, I’ll share more details on the agenda here in my blog.  They’ll also be on the event site.

I hope to see all of you in LA in June.

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Category: go-to-market  

Tags: market-strategy  marketing  sales  technology  

Hank Barnes
VP Distinguished Analyst
6+ years at Gartner
30+ years IT Industry

Hank Barnes explores the dynamics, challenges, and frustrations enterprises face when buying technology products and services. Using that customer-centric lens, he advises those responsible for marketing technology products and services, general managers responsible for product portfolios, and startup CEOs on next practices to drive success for their customers and their business. Read Full Bio

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