Later this week (June 11), I’m exited to be participating in an event in Boston that Gartner is holding for the local CEO community of emerging technology companies (3pm start). This won’t be a “Gartner talks at you for hours” event. Instead, we’ll have a mix of short Gartner presentations to frame some areas of opportunity, but the bulk of the time will be moderated discussions and networking with CEOs and participants from the local investment community.
If you are the CEO of a Boston-area company, reach out to your Gartner representative for more details and to register to attend.
The Gartner sessions will include coverage of key trends that are driving spending–and change–in the software market ) presented by Tom Eid, an introduction to some very important research on Enterprise Personalities (using psychographics to predict adoption patterns for new innovations) presented by John Lovelock, and my session, exploring how to optimize the buying experience. No fluff here–15 minutes of facts, insights, and recommendations to refine strategies for growth.
A little more detail on my session. For the past two+ years, my research focus at Gartner has been heavily weighted toward understanding how B2B technology companies buy, looking at how they approach the buying task (and it is a task), where they look for information, and what type of information and interactions they value the most. We’ll look at the role of trust in buying and how that impacts your approach to influencer relations. Additionally we will look at the paradox of personal interactions (effectively selling) being the most important provider activity crossed with a strong level of dissatisfaction with most of those interactions.
Beyond these sessions, we’ll have Susan Cournoyer exploring how clients can get the most value from a Gartner relationship (I’ve talked about that from a Gartner and other analysts perspective before), but even better, she’ll interview a CEO to get his specific insights on how he works with Gartner. We’ll also have an investment firm talk about what they look for in potential firms to add to their portfolio–and answer questions from the CEOs attending. Finally, I’ll be moderating a CEO panel where the audience will drive the discussion around the key challenges they experience everyday in driving growth–and ways to address them.
We’ll close the event with cocktails and networking. It should be an energetic, action packed afternoon. I hope to see you there.
View Free, Relevant Gartner Research
Gartner's research helps you cut through the complexity and deliver the knowledge you need to make the right decisions quickly, and with confidence.Read Free Gartner Research
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.