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Use of social software where the product buyer is not the user

by Gene Phifer  |  November 10, 2008  |  Comments Off on Use of social software where the product buyer is not the user

I ran into an interesting problem last week while doing sales calls.  The client was in an industry where they sell to corporate facilities, not direct to the end user of the product.

The client was trying to find a similar company where social software was used to interact with end users. We have lots of examples where social software is used to interact with end users where intermediaries are involved in the selling process, but I couldn’t think of anything specific to this situation.  Anybody know of any good examples, or something similar?

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Category: web  

Tags: social-software  web-20  

Gene Phifer
VP, Distinguished Analyst
21 years at Gartner
47 years IT industry

Gene Phifer is a VP, Distinguished Analyst in Gartner Research. Mr. Phifer covers customer engagement strategies, including customer experience, employee experience, user experience and digital experience technologies.Read Full Bio

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