2010 was one of the busiest years for e-commerce since the dotcom boom with many organizations upgrading or launching new e-commerce sites. These organizations were driven by the economy and by moves made by leaders such as Amazon, eBay and others and by a desire to enable business owners to control many aspects of thier website’s content, product catalog, pricing, promotions and other customer facing content. Moreover, these organizations want to reach out into new geographies for grow and to level new mediums such as social media and advancements in mobile phones and tablets. One key thing that is different than the last dotcom boom is that all organizations are build strong business cases with actionable ROI. Therefore 2011 and beyond will be the age of “Rational Exuberance” for e-commerce. Is your organization ready for this?