Gartner Public Web Participation Policy
GARTNER SOCIAL MEDIA POLICY
Social media provides an opportunity for Gartner to expand and deepen our interactions with clients, prospects, journalists and other key stakeholders. This Policy for social media participation builds upon our Code of Conduct and the sound judgment that we expect our associates to use in all professional interactions.
We define social media participation as all forms of public communication and expression on platforms such as blogs, social network sites (e.g., LinkedIn, Facebook, Twitter, Instagram, Snapchat), wikis, content sharing sites (e.g., photo, video,
SCOPE AND APPLICABILITY OF THIS POLICY
This Policy applies to all Gartner associates, wherever located, including experts who participate in the Gartner Blogger Network. Use this Policy to guide your behavior in all forms of social media participation.
When applying this Policy to your social media participation, be conscious of the “persona” in which you are speaking, especially when commenting on topics related to the industries we cover: are you in the “professional persona” of a Gartner associate, or the “personal persona” of any member of the public who uses relevant products and services?
You are acting in your professional persona as a Gartner associate when:
- You identify yourself in any social environment as a Gartner associate, regardless of your role at Gartner; or
- You occupy a role at Gartner responsible for creating our intellectual capital, such as an expert in Research & Advisory, consultant, executive partner or leadership partner, and are commenting on a topic related to your coverage area; or
- You are an associate participating in any Gartner-branded social media property, including our Blog Network.
When you adopt your “professional persona” on social media, you have a responsibility to approach subjects in a thoughtful and professional manner, as a representative of Gartner. Associates who create our intellectual capital, including experts, consultants, executive partners and leadership partners, have a heightened responsibility to represent the Company’s approved research positions.
RESPONSIBILITY FOR IMPLEMENTING THE POLICY
It is your responsibility to know, understand and follow the Social Media Policy at all times. If you have any questions about the policy or whether it is appropriate for you to post something, please contact the Director of Social Media (firstname.lastname@example.org) before you post content on social media platforms.
Report any potential misuse of social media, or any questions regarding the content or application of this policy, to the Director of Social Media (email@example.com).
Managers are responsible for being stewards of this policy and ensuring that all associates on their teams understand and comply with the policy.
1. All Gartner policies apply.
Never use social media in a way that breaches any Gartner policies. For example, associates are prohibited from using social media to:
(a) Debate Gartner strategy in the public domain;
(b) Engage in conduct that violates Gartner’s Global Code of Conduct or policies prohibiting discrimination, harassment, and other inappropriate behaviors;
(c) Disclose confidential information of Gartner, our associates, or our clients
2. Think before you post.
Use sound judgment and think about reactions to your post before you post it. Remember all social media posts and conversations are “discoverable” in a court of law – even if you delete them immediately after posting. Avoid posting in the heat of the moment. Ask yourself, “Is this issue better handled by another part of Gartner, such as Research & Advisory management, the Ombudsman, Legal, or PR?”
3. Respect your audience.
Avoid personal attacks or insults, obscenities, name-calling, ethnic or racial slurs, profanity, comments around gender, sexual orientation, or other protected classes, and exercise caution around topics that may be considered objectionable or inflammatory – such as politics and religion.
Be the first to correct your own mistakes, and be constructive and respectful if correcting others. If you get into a situation where you are unsure of what to do, reach out to the Director if Social Media (firstname.lastname@example.org) for guidance.
LinkedIn is primarily a professional social media network. Associates promoting research or engaging with followers in this context can assume that it is primarily an environment in which their Gartner persona matches the topics that likely will dominate the discussion. As such, use of the Gartner logo/banner carries little risk as long as associates stay in their professional persona and adhere to the Social Media Guidelines. Associates should identify themselves in their LinkedIn profile as a Gartner employee and add a line that states “these thoughts and posts are my own.”
Facebook, Twitter, Instagram, etc are primarily personal social media networks where the topic of discourse is wide-ranging including, at times, some professional content. As a result, Gartner branding should not to be used in banners on personal profiles. On these social networks, associates should identify themselves in their profile as a Gartner associate and add a line that states “these thoughts and posts are my own.” Associates must always adhere to the Gartner Social Media Policy.
4. Have productive conversations.
When acting in your professional persona as a Gartner associate, remember that the primary benefit of social media participation is for others to learn about Gartner and for Gartner to learn from others. While it is OK to offer criticism, this criticism should be constructive and never mean-spirited, and should never involve accusations of wrongdoing or improper conduct.
If Gartner has relevant research on the topic, link to it (even if you only link the abstract). Try to add value. Provide worthwhile information (get your facts straight) and perspective (be constructive). Test your ideas and move research forward while avoiding direct disagreement with published research.
5. Don’t share information clients pay for.
Do not post the kind of information and advice for which clients pay Gartner. This includes sharing complete research documents and presentations, as well as highly specific information, such as analysis, recommendations and predictions. Gartner Pulse, an employee advocacy tool, makes it easy for associates to share pre-approved content. To join the program, please visit (getbambu.gartner.com).
6. Protect and enhance the value of Gartner’s brand.
We encourage all associates to present Gartner in a positive light and avoid inappropriate comments about our products, services, systems or associates. For further information on expectations, please refer to the Global Code of Conduct.
On each social media platform in which you participate, make it clear that you are posting as an individual (that is, not a Gartner spokesperson). Use a disclaimer in your description such as: “Posts represent my individual opinion and do not necessarily represent a Gartner vetted research position” or “These thoughts and posts are my own.” Also, because we are a public company, don’t disclose or discuss Gartner’s revenues, future business plans or share price. This includes any company-confidential information you may be privy too.
If you would like to create a Gartner-branded social media profile, you need written permission from Corporate Communications. There is a higher risk to the Company to have accounts branded as “Gartner” with no documented or assigned control, governance, standards or ongoing management. We want our clients and prospects to be able to easily identify and follow our corporate social profiles.
There are times when it is appropriate to engage a third-party agency to amplify the Company’s voice and brand on social media. All third parties are required to submit content for approval via Corporate Communications before distribution via corporate profiles. Following security best practices, third parties do not have direct access to any Gartner corporate social media accounts.
7. Protect confidential information.
Protect Gartner’s and our clients’ confidential information. Gartner associates are prohibited from posting any confidential or proprietary information on social media sites or other content-sharing sites. This includes any discussion of clients or internal Gartner content..
8. Be personable and have fun.
Social media participation is about enjoying personal interactions, not delivering corporate communications. A big part of the social media experience is that it is more authentic than most other media. Let your social media participation reflect this characteristic. Keep in mind that humor should always be appropriate and should stimulate discussion, not stifle it. Because content on social media can be taken out of context, please be mindful of statements that could detract from the Gartner brand, including statements about our business or specific vendors.
9. Personal Blogs
Regardless of your role at Gartner, you may not initiate or maintain a personal blog, social network discussion group, or other internet site that discusses or relates to Gartner, our business, or to the industries Gartner covers. But you are free to publish your own blogs on topics of personal interest to you that do not concern Gartner or the industries we cover.
10. Don’t engage in arguments that attack published Gartner Research.
If published Gartner research is disputed on social media, inform the Ombudsman’s office (email@example.com) and refrain from engaging in public debates. Do not publicly explain or clarify Gartner research methodology. This is the role of the Ombudsman’s office.
If you see social media content that disparages or reflects poorly on the Gartner brand, products or business strategies contact the Director of Social Media (firstname.lastname@example.org) instead of inserting yourself directly into these discussions. This approach will help us avoid exacerbating the situation.
11. Comply with Applicable Laws.
When engaging in social media, you must respect and adhere to all applicable laws and regulations, including those concerning Financial Reporting, Insider Trading, Antitrust, Copyright, Discrimination and Harassment, Anti-Bribery and Data Protection.
If a social media post generates a request from a company for a briefing, a journalist for an interview, or a client or prospect for an inquiry, route it through normal Gartner channels. Forward requests for media interviews to the PR team (Find the right person to contact here: https://www.gartner.com/en/newsroom)..
Gartner reserves the right to monitor social media pages and conversations our associates participate in to ensure compliance with This Policy. There is no right to privacy for publicly posted social media content, and Gartner may monitor for such postings for compliance with our Code of Conduct and other corporate policies. Violations of This Policy may result in disciplinary action, up to, and including, termination of employment.