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Participate In A New Research Project!

by Frank Buytendijk  |  December 1, 2016  |  Comments Off on Participate In A New Research Project!


In essence, ethics is what you believe is right and what is wrong. In personal life, but also in business. In order to make sure that you what you believe is good behavior then also happens, and that as much as possible what you believe is bad behavior is being avoided, some governance is needed. This can be self-governance, also called internalized controls, based on education so that you automatically and immediately do the right thing, or the governance can be external in nature. In our personal lives that would be social controls (the people around you keeping you from doing stuff you shouldn’t do – like littering). In business that would be a set of measures, policies and procedures.

You could say: governance is the implementation of ethics.

There are different kinds of ethical systems:

  • Virtue ethics: one should do the right thing because it is good for you, and it builds character
  • Duty ethics: as a variation, one should do the right thing, because it is the right thing to do. The rule to follow.
  • Consequential ethics: you can’t really know what is the right thing to do, until you see the consequences
  • Care ethics: as a variation, you can’t always know what is the right thing to do, but there is a more general principle on that you need to respond well, if something doesn’t go as planned.

Based on what you as a person, a group of people or an organization believe in, the governance will be somewhat different. More aimed at training (virtue), at rules and regulations (duty), at managing consequences (consequential and care).

But… and this is the main question now… how do you organize for that?

So I need your help. I am currently doing interviews with Ethics Officers and Ethics Boards to discuss how they work, which dilemmas they encounter, and whether they are ready for new questions raised by digital ethics. 

I have done a few interviews already, and the outcomes so far are very encouraging. But I’d like to speak to some more people, across multiple industries.

Interested? Let me know. The interviews can be anonymous. And in return you get (1) a great conversation (hopefully) and (2) obviously all the research results.

You can contact me through email, linkedin, twitter, or just giving me a call…


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Frank Buytendijk
Distinguished VP and Gartner Fellow Emeritus
10 years at Gartner
23 years IT Industry

Frank Buytendijk covers Data and Analytics, Digital Ethics, #DigitalSociety and Futures Impact. He is also the co-lead of Gartner's Maverick program, the company's incubator for unconventional research. Read Full Bio

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