Blog post

Crowdsourcing Your Digital Future

By Frank Buytendijk | March 21, 2014 | 0 Comments

Strategic PlanningInnovationInformation ManagementAnalytics

“What’s the impact of information and technology on society, business and life in 2030?” With that ambitious question we started what later became a comprehensive scenario planning exercise called “Last Call for Datatopia… Boarding Now!

Scenario planning is back by popular demand. Originally put on the map by Shell in the 1970s, we see renewed interested in this methodology that helps to create narratives about potential or probable futures.

It is no surprise there is renewed need. IT is in “crisis.” The old ways of internal IT don’t work anymore, or don’t suffice anymore. Yet, the new paths toward digitalization of business haven’t really unfolded yet. We all know that digitalization and the Nexus of Forces (cloud, mobile, social, data) will have a huge impact, but what kind of impact?

Last Call for Datatopia… Boarding Now!” contains essays and stories from all over the world, providing rich narratives around what could be and should be. And shouldn’t be (but could!). Ranging from cybercrime to new organizational forms, from monitoring and privacy to big data. From smart machines to new business applications. From being in control to complete chaos.


We compiled these essays and four important futures unfolded.

What will the future look like? Download eBook: Datatopia, 4 Planning Scenarios for 2030 and start stress-testing your strategies against these four planning scenarios.

Also, to learn how to prepare for big data and information use in your organization, join me, @FrankBuytendijk and @Doug_Laney for a live webinar on 25 March at 9am and 12pm EST  Information, Analytics, Big Data Trends & Opportunities. This is your opportunity to ask your questions during a live webinar.

The Gartner Blog Network provides an opportunity for Gartner analysts to test ideas and move research forward. Because the content posted by Gartner analysts on this site does not undergo our standard editorial review, all comments or opinions expressed hereunder are those of the individual contributors and do not represent the views of Gartner, Inc. or its management.

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