CMO – the “C” Stands for Competence

By Ewan McIntyre | April 13, 2018

Confessions of a Marketer I have a confession to make. We’re all friends here, so I hope you don’t mind me unburdening myself on such a...


Marketing Spending Recedes As CMOs Are Challenged To Deliver Results

By Ewan McIntyre | October 19, 2017

Throughout the year Gartner for Marketing Leaders publishes a range of primary research, looking at marketing’s strategy, how it’s organized...


Marketing Cost Optimization – Your Summer Essential

By Ewan McIntyre | July 21, 2017

Along with long school holidays and allergies, summer means budget season for many marketers. Regardless of the time of year, budgets should...


Human-centric media planning and the rise of the robots

By Ewan McIntyre | June 09, 2017

The rise of the robot media planner. In a recent Digiday article, they asked the question “who needs media planners when a tireless robot named...


Marketing Innovation and the Rules of Cool

By Ewan McIntyre | May 22, 2017

In the interest of research, I did a quick (unscientific) scan of LinkedIn this morning – I searched for the words “innovation” and...


Feel The Churn –Value Segmentation And The Art Of Knowing When You’ve Been Ghosted

By Ewan McIntyre | April 06, 2017

Ghosting: the practice of ending a relationship suddenly without explanation, withdrawing all communication I’ve never been ghosted. Sure,...


Email Marketing – Emerging Medium of 2017

By Ewan McIntyre | December 29, 2016

Email Marketing Then… A dozen years ago, when working in a large B2B enterprise I made a pretty momentous move – I shifted across from a...


The Flipside Of Testing And Optimization

By Ewan McIntyre | September 08, 2016

For a man that spends his life talking about digital, I have a pretty deep love for analogue. My house (and garage) are full of long-since...


The Running (Marketing) Man

By Ewan McIntyre | July 28, 2016

The other month Christi Eubanks published a great post comparing marketing analytics and CrossFit. It’s been a while since I’ve...


Marketing Innovation – Building a Clear Definition

By Ewan McIntyre | July 12, 2016

Every town has a story or two to tell. I live in rural Northumberland, in the far North East of England, and where I live is notable for a couple...