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Managed Mobility Services: The Global Enterprise Mobility Alliance Continues to Add Members

by Eric Goodness  |  January 16, 2014  |  2 Comments

Over the past 30 days the Global Enterprise Mobility Alliance (GEMA), a joint venture of providers of enterprise mobility managed services to multinational organisations, announced two new members:

XSAT India a mobile systems integrator and specialist mobility service provider joined GEMA as the joint venture’s exclusive partner for India, enhancing the alliance’s capabilities and presence in the rapidly emerging Indian market for enterprise mobility.  Headquartered in Delhi, XSAT is a pan-India enterprise mobility systems integrator and managed service provider. XSAT provides Indian enterprises with mobility solutions including BlackBerry, Samsung, VSAT, GSM & Satellite based Vehicle Tracking Systems and Provisioning & Support services. The firm maintains partnerships with Airtel, BlackBerry, Cyberspace and Ingram Micro in region and key customers include Tata Consultancy Services, Mahindra & Mahindra Ltd., Polaris Financial Technology, Federal Bank and SpiceJet among many others. XSAT has offices in Gurgaon, Mumbai & Bangalore.

BMobile joined GEMA as a founding member, significantly enhancing the alliance’s capabilities and presence in the Mexican and Latin American markets.   Based in Mexico City, BMobile Scanda is an enterprise mobility systems integrator and managed service provider across Mexico. BMobile is the mobile arm of parent organization Grupo Scanda.  As a result of the agreement, BMobile will become GEMA’s 6th founding member and shareholder with a seat on GEMA’s Executive Board of Directors. BMobile will be GEMA’s exclusive member covering Mexico.

Any reader of Gartner’s Magic Quadrant for Managed Mobility Services, with the MQ’s lack of Leaders and Challengers, recognizes that global scale and scope is a major challenge in the MMS market.  GEMA’s march to create a mesh of dedicated partnerships for global MMS delivery is a refreshing, if somewhat untested approach (but with a growing based of supported and managed devices), to securing consistent and high quality IT services and systems dedicated to managing the Enterprise mobile estate.

That brings GEMA to 11 member companies across the Americas, Europe, Asia Pacific and Middle East-Africa.

GEMA merits review and consideration for multinationals companies looking for global service management and delivery such as:

  • Centralized ordering-provisioning-activation (including self-service portals)
  • MxM software management
  • Mobile-centric process and technology help desk services
  • Software release and store management
  • Device staging and kitting (including gold image management)
  • Expense management

It is important to note that although GEMA is organized as a JV the organization doesn’t always act as the Prime contractor.

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Eric Goodness
Research VP
10 years at Gartner
21 years IT industry

Eric Goodness is a vice president in Gartner Research, where he is the agenda manager and customer lead for Managed Services in the Communications sector. His research and advisory services focus on customer and vendor outsourcing and IT services… Read Full Bio

Thoughts on Managed Mobility Services: The Global Enterprise Mobility Alliance Continues to Add Members

  1. Truth be Told says:

    Nick is a great guy and does a good job. So do some of the individual Alliance members in their own territory. However, the last sentence is so true although replacing “doesn’t always” by “almost never” describes reality even better.

  2. Eric Goodness says:

    Agree. GEMA will serve its members, and customers, best if it becomes a market facing prime. Thanks for the feedback.

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