Let’s Talk About Augmented Reality, Shall We?

By Elizabeth Shaw | February 12, 2018

My demand for client advisory (known at Gartner as inquiries) on the topic of Augmented Reality (AR) is growing fast, especially from tech and...


Best Ways to Use Gartner’s Maturity Model for Marketing Innovation

By Elizabeth Shaw | October 02, 2017

Ever wonder how your innovation team and programs stack up against other enterprise organizations? Are you at the very beginning of your...


Five Trends That Will Disrupt Social Marketing

By Elizabeth Shaw | September 22, 2017

When it comes to social marketing, I get discouraged.  In an age where social media as a communications channel is more influential and powerful...


What Enterprise Marketers Can Learn From Startups

By Elizabeth Shaw | June 28, 2017

Digital change over the last 20 years has made the impossible possible for many entrepreneurial thinkers. This has lowered the barrier to entry...


5 Tips to Identify Trends and Technologies Faster

By Elizabeth Shaw | June 15, 2017

I recently sat down with Lyft’s VP of Marketing, Melissa Waters, and she said, “we are living through a transition phase right now....


What Questions Would You Ask a Start-Up CMO?

By Elizabeth Shaw | April 06, 2017

As I talk to more and more of our clients, one thing is clear: they’re facing more challenges than ever, and they’re struggling to...