Gartner Blog Network

Don Scheibenreif
Vice President and Distinguished Analyst
9 years at Gartner
9 years IT Industry

Don Scheibenreif is a Distinguished VP Analyst with Gartner's Customer Experience research group. He works with with Customer Experience and other IT leaders on how emerging trends and digital business will impact CX and enterprise digital transformation. Read Full Bio

Revving Up for the London Customer Strategies Summit

by Don Scheibenreif  |  May 27, 2015

In two short weeks, I will have the privelege of delivering the opening keynote for Gartner’s  Customer Strategies and Technologies Summit in London on June 10-11 at the Lancaster London Hotel in Hyde Park. You can find all the details, including the full agenda here. The title of my presentation is “Customer Engagement Will Accelerate to the […]

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2015 Cool Vendors in Consumer Goods

by Don Scheibenreif  |  April 10, 2015

At Gartner, one of our favorite reports as analysts is the Cool Vendors report each team does every year. By definition, Cool Vendors are small vendors that offer innovative products or services. The innovation may be in how the product works or in what can be accomplished by those using the product or service. Essentially, […]

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What Happens When Things Become Customers?

by Don Scheibenreif  |  April 3, 2015

As things become more intelligent, they will gain the capacity to buy and sell in the world of Digital Business and the Internet of Things. This means new opportunities for revenue and efficiencies for all types of enterprises, but also new ways of managing customer relationships. My colleague  Jenny Sussin and I explore this idea in our recently […]

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Five New Rules for Consumer Goods

by Don Scheibenreif  |  March 25, 2015

Technology is accelerating the changing nature of competition and collaboration in the consumer goods (CG) industry. As consumers and retailers get more sophisticated in using technology to leverage their individual and collective buying power, CG manufacturers need to figure out how to build and maintain relationships with both consumers and retailers profitably. We feel it […]

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Planned Research for Consumer Goods Manufacturing, 2015

by Don Scheibenreif  |  January 29, 2015

For an industry that is almost two centuries old, there is no shortage of challenges and opportunities for manufacturers of consumer goods. Technology is forcing change in the industry, and it feels like the pace of change is accelerating. To help our IT clients in the consumer goods industry keep up, Gartner’s consumer goods manufacturing […]

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Gartner 2015 Predictions: Consumer Goods Firms Step Forward on the Path to Digital Business

by Don Scheibenreif  |  December 18, 2014

As 2014 draws to a close, my Gartner  colleagues Dale Hagemeyer. Steven Steutermann,  and I took time this fall to develop our 2015 predictions for the consumer goods industry.   Together, we cover sales, marketing, and supply chain technology topics and trends important to CIOs,  IT and Supply Chain leaders in the global consumer goods industry. In this […]

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CIOs: Build a Great Relationship With Marketing to Drive Digital Leadership

by Don Scheibenreif  |  November 7, 2014

When I joined Gartner four years ago, very few analysts were writing about the relationship between marketing and IT. As a former marketer and now having worked with CIOs and IT leaders,  I can tell you I missed opportunities to do my marketing job more effectively because I didn’t have the right relationship with IT. […]

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Gartner US Symposium: When Things Become Customers

by Don Scheibenreif  |  October 4, 2014

In the Internet of Things, what happens when intelligent things become your customers? What if your electric vehicle found the nearest charging station, reserved a spot and then paid for it? What if your health monitoring device could help avert a serious medical event? What if your  house could order groceries and negotiate the best […]

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Gartner US Symposium: Exploring the Digitalization of Consumer Goods

by Don Scheibenreif  |  September 17, 2014

Symposium season is upon us at Gartner! Dale Hagemeyer  and I are looking forward to sharing some new content and research on how digital technologies and digital business are changing the nature of  retail and consumer relationships in the consumer goods industry.   It is our busiest time of the year, but also our most exciting because it […]

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Real-time Context Aware Offers in Grocery Stores Takes a Few Steps Forward

by Don Scheibenreif  |  August 6, 2014

What if your grocery store really knew you? In our work advising CIOs of consumer goods companies, it is a question my colleague Dale Hagemeyer  and I have been asking for some time and forms the foundation for the work we have been doing on real-time context-aware offers in the grocery store (what we call “Me Marketing”). […]

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