Gartner Blog Network

Don Scheibenreif
Vice President and Distinguished Analyst
9 years at Gartner
9 years IT Industry

Don Scheibenreif is a Distinguished VP Analyst with Gartner's Customer Experience research group. He works with with Customer Experience and other IT leaders on how emerging trends and digital business will impact CX and enterprise digital transformation. Read Full Bio

Gartner Special Report: The Economics of Connections

by Don Scheibenreif  |  March 25, 2016

I am pleased to announce the publication of Gartner’s latest Special Report on Digital Business:  Unlock Digital Business Value Through the Economics of Connections (non-clients, can access the landing page here).  Eighteen Analysts contributed across the spectrum of Gartner’s research groups. Gartner defines the Economics of Connections as the creation of value through increased density of […]

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Smart Homes: The Next CPG Battleground?

by Don Scheibenreif  |  November 24, 2015

Will the smart home be the next battleground for CPG brands? This is one of three impacts I write about in How Digital Business Will Create Consumer Growth Opportunities in Consumer Goods Manufacturing.  Gartner estimates that 30 billion devices will be connected to the Internet by 2020 (see “Forecast: Internet of Things, Endpoints and Associated Services, […]

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Gartner Research is Hiring – Join Us

by Don Scheibenreif  |  October 12, 2015

Gartner Research is growing and we’re seeking talent for the team that will ensure our thought leadership for years to come. I’m sure you know — or know someone who knows — the kind of people we are looking for — smart, experienced and emblematic of the Gartner core values of integrity, objectivity, no-limits mindset, […]

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When Things Become Customers v2.0

by Don Scheibenreif  |  September 28, 2015

Earlier this year, my collegaue Jenny Sussin and I published Internet of Things Scenario: When Things Become Customers. It was our first research note exploring the idea of what happens in the world of digital business when internet connected things act as agents for human customers or simply become independent customers in their own right. […]

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Navigate Your Way to Digital Business

by Don Scheibenreif  |  August 31, 2015

Digital business is quickly moving from concept to reality. CIOs and digital leaders need to harness resources to begin the transformation journey. To help clients on this journey, Gartner has curated a collection of over two dozen research reports that can help facilitate this process and deliver results titled “Navigate Your Way to Digital Business Transformation With These […]

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Gearing Up for the Customer360 Summit

by Don Scheibenreif  |  August 11, 2015

In less than four weeks, I will have the privelege of delivering the opening keynote for Gartner’s Customer360 Summit at the  Hilton San Diego Bayfront September 9-11. You can find all the details, including the full agenda here. It is a reprise of a similar keynote I delivered at our EMEA CRM conference this past May in […]

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Announcing 2015 Hype Cycle for Consumer Goods

by Don Scheibenreif  |  July 29, 2015

It’s Hype Cycle season at Gartner, so Dale Hagemeyer and I are pleased to announce the publication of our Hype Cycle for Consumer Goods, 2015. The Hype Cycle is Gartner’s best known  framework and designed to offer our IT clients  a snapshot of the relative maturity of technologies, IT methodologies and management disciplines. They highlight overhyped […]

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Revving Up for the London Customer Strategies Summit

by Don Scheibenreif  |  May 27, 2015

In two short weeks, I will have the privelege of delivering the opening keynote for Gartner’s  Customer Strategies and Technologies Summit in London on June 10-11 at the Lancaster London Hotel in Hyde Park. You can find all the details, including the full agenda here. The title of my presentation is “Customer Engagement Will Accelerate to the […]

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2015 Cool Vendors in Consumer Goods

by Don Scheibenreif  |  April 10, 2015

At Gartner, one of our favorite reports as analysts is the Cool Vendors report each team does every year. By definition, Cool Vendors are small vendors that offer innovative products or services. The innovation may be in how the product works or in what can be accomplished by those using the product or service. Essentially, […]

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What Happens When Things Become Customers?

by Don Scheibenreif  |  April 3, 2015

As things become more intelligent, they will gain the capacity to buy and sell in the world of Digital Business and the Internet of Things. This means new opportunities for revenue and efficiencies for all types of enterprises, but also new ways of managing customer relationships. My colleague  Jenny Sussin and I explore this idea in our recently […]

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