Last month we published Winning in the Turns — Leadership in a Digital Society: Key Insights From the 2019 Gartner IT Symposium/Xpo Keynote . This is our annual summary of key ideas and recommendations from our IT Symposium Opening Keynote. The note caps over 9 months of development, writing, presentation production and delivery at nine venues all over the world. It is a massive undertaking, and I have had the privilege of leading the content process for the last three years.
Continuing Gartner’s Story on Digital Business
This year’s keynote picked up where last year’s Keynote, From Digital Transformation to ContinuousNext: Key Insights From the 2018 Gartner Symposium/ITxpo Keynote left off. We covered topics on CIO decision making, CIO leadership, Customers, and our emerging Digital Society. Winning in the Turns is a wrap-around idea: how geopolitical changes, economic shifts and the emergence of digital giants can disrupt an organization’s momentum on its digital business transformation journey. Preparing for these turns positions an enterprise to be competitive.
Concepts New and Updated
Part of the fun developing the Keynote is showcasing our best thinking for clients. In this year’s presentation we highlighted these cool ideas:
- TechQuilibrium: Think of this as an organisation’s technology equilibrium. TechQuilibrium is that balancing point where the enterprise has the right mix of traditional and digital capabilities and assets to power the business model needed to compete most effectively in an industry that is being digitally revolutionized. Every organization and every industry will have a different point. The key is to find your balance.
- The Everything Customer: How customers today seemingly want different things at the same time. Like wanting all the features in an application and it being effortless to use. Or wanting to be connected and left alone. Technology has made this more complicated. Serving these Everything Customers, especially Gen Z and even machines, will offer many opportunities for clients in the coming years. A Multiexperience technology platform will be a key to serving them.
- Fusion Teams: We introduced the idea of Fusion Teams: integrated teams of business people and technologists designed to accelerate an organizations agile development of digital products and services. This built on our work on digital product management from last year’s Keynote.
- Societal Value Propositions: As digital society evolves via the interactions of people, institutions and things, an organization can shape this evolution. They can build a societal value proposition to complement their business value proposition. Our best example is Dutch telecom KPN and their Talking Traffic initiative. It is a public/private partnership using technology and analytics to reduce traffic congestion and improve safety.
Check it Out
If you are looking for inspiration as you make your way in to 2020, then check this out. If you are not able to read the research note, you can view a recording of our Orlando presentation on Gartner’s Facebook page. There is also an interview we did on LinkedIn that also recaps some of the key messages.
Winning in the Turns is more that preparing for downturns. We think these ideas offer opportunities for clients to prepare for turns you can’t even see yet.