by Don Scheibenreif | July 22, 2016 | Comments Off on The Emerging Market for Digital Business Consulting Services
For the second year in a row, I’ve had the privelege to work with Julie Short, a Research Director on Gartner’s technology and service provider team focused on digital business transformation and business consulting firms. She recently published the Market Guide for Digital Business Consulting Services – an update to our highly read document from last year. A Market Guide defines a market for products and/or services and provides profiles of firms that can deliver solutions for that market.
Digital business consulting services (DBCS) are strategic advisory services aimed at business model innovation. We created this research to help CEOs and other strategic business leaders evaluate and select a service provider able to bring relevant services to align with the focus of their organization’s digital business goals. I was a co-author on the report and had the opportunity to talk to a wide variety of leading service providers who are helping their clients navigate their digital journeys.
We believe that digital business consulting services is an emerging market, with many types of buyers across the organization. It continues to be a difficult market to navigate as the definition of digital business, digital business transformation, and the services required to become “digital” continue to be broadly interpreted. This Market Guide focuses on the business consulting services for envisioning, ideating and designing a digital business. Gartner defines “Digital business consulting services” as a set of advisory and consulting services that enable organizations to:
- Disrupt and reinvent current enterprise business models
- Disrupt existing industry business models
- Enable employees to act on business moments
- Enable information as a key corporate asset, second only to customer focus
- Provide the necessary bridge to implementation via proof of concept (POC), organizational readiness assessments, implementation planning and identifying digital leadership
- Identify key business processes requiring redesign as a result of introducing the Internet of Things (IoT) as an equal entity
We identified five key services these firms must provide to truly deliver on digital business consulting: Business Model Innovation, Cybersecurity and Digital Trust, The Internet of Things, Industry-Specific Disruptive Technologies, and Organizational Culture and Change Management. In this years’s report, we expanded our list of firms from 17 to over 25. The service providers we profiled includes: ABeam, Accenture, Atos, Avanade, BearingPoint, Booz Allen Hamilton, Boston Consulting Group, Capgemini, CGI, Cognizant, Deloitte Digital, EY, Hitachi, IBM, Infosys, KPMG, McKinsey & Co.,NTT Data, Orange Business Services, PwC, Sopra Steria, Tata Consultancy Services, Tech Mahindra, Wipro Digital, and Zensar.
This is not an exhaustive list of providers for this market, as DBCS continue to be an emerging market. In this second version of the Market Guide, all of the providers profiled here must be providing at least two of the five key services for DBCS. However, this does not mean that all the providers profiled are delivering the full set of services necessary for DBCS. Many of them are still focused on subsets of digital business consulting, calling it digital transformation. We are advising our end-user clients to discuss with these service providers about the services they perform to gain a better understanding of whether these services will lead to becoming a digital business.
If you need to evaluate and select a service provider to assist you on your digital journey, this Market Guide will be an important piece of Gartner research to review.
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