It’s Hype Cycle season at Gartner, so Dale Hagemeyer and I are pleased to announce the publication of our Hype Cycle for Consumer Goods, 2015.
The Hype Cycle is Gartner’s best known framework and designed to offer our IT clients a snapshot of the relative maturity of technologies, IT methodologies and management disciplines. They highlight overhyped areas, estimate how long technologies and trends will take to reach maturity, and help organizations decide when to adopt. Our report is intended for CIOs and IT professionals that advise and work closely with sales, marketing, and supply chain organizations in consumer goods companies around the world. Dale and I look forward to this report every year because it gives us a chance to step back and take stock of the technologies and forces that will impact the consumer goods industry for the next several years.
In 2015, we are seeing an improved confidence in the economy and investment decisions that are designed to grow sales or to steal share in a zero-sum environment. This means a balance of operational technologies, as well as those delivering more analytical and optimization through powerful predictive models.
We have added a number of new profiles to the Hype Cycle to reflect the emerging technologies and applications associated with digital business and the Internet of Things. We believe these waves of technology change will impact the consumer goods industry over time:
■ 3D Printing of Consumable Products — The idea that 3D printing may make its way into homes to enable production of food, cosmetics, and other expendable products.
■ Digital Business — The creation of new business designs from the blurring of the physical and digital worlds.
■ Digital Business Consulting Services — How consulting, technology and IT services firms are helping organizations with their digital transformation efforts to become digital businesses.
■ Home Automation — The idea that the Internet of Things will create more and more opportunities to engage consumers inside a smart home.
We expect these new technologies, and more that have not been identified, will enable the consumer goods industry to move toward digitalization and the world of digital business — the creation of new business designs from the blurring of the physical and digital worlds. This is beyond digitization, which is a mere mimicking of analog-based business models. For the consumer goods industry, we expect it will usher in a new era of growth from the convergence of people, businesses and intelligent things, creating new revenue opportunities and new opportunities to engage retail customers, consumers, and supply chain vendors.
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