Blog post

2015 Cool Vendors in Consumer Goods

By Don Scheibenreif | April 10, 2015 | 4 Comments

Digital Businessconsumer goods

At Gartner, one of our favorite reports as analysts is the Cool Vendors report each team does every year. By definition, Cool Vendors are small vendors that offer innovative products or services. The innovation may be in how the product works or in what can be accomplished by those using the product or service. Essentially, it is our chance to pick vendors that are doing unique and cool things in a particular area of our coverage.

This year, my colleagues Dale Hagemeyer, Janet Suleski, Michael Shanler, and I identified four vendors in our published report Cool Vendors in Consumer Goods Manufacturing, 2015. These Cool Vendors share a set of innovative approaches that support the path to digitalization and can bring more value to consumer goods companies. They demonstrate knowledge of the consumer goods space, have embedded that knowledge into their applications and seek to offer solutions that can drive more effective innovation, product life cycle management, category management and e-commerce execution.

The four Cool Vendors vendors for 2015 are:

  • Betterific is a crowdsourcing and innovation platform for consumer-oriented companies seeking fast white-space ideas for internal or external opportunities.
  • Embodee delivers high-fidelity 3D digital product views of apparel and fashion products that can be rendered from any angle a customer or consumer prefers to see them.
  • Periscope, a McKinsey Solution is a suite of solutions that combines promotion and assortment optimization with shopper analytics in a continuous loop process.
  • Pricespider delivers real-time online intelligence to help consumer manufacturers drive sales to their retail partner’s brick-and-mortar or online stores.

Congratulations to these vendors to watch!

Do you have a Cool Vendor that you use in sales, marketing, or product lifecycle management? Or are you a niche vendor that offers an interesting solution to the challenges and opportunities faced by consumer goods manufacturers? If so, drop me a line as we are always scouting the landscape.

Comments are closed


  • Laura Arraigada says:

    Do you know if Betterific is a solution that can also be used for retail store audits?

    • Don Scheibenreif says:

      Hi Laura – you can contact Jonathan Schilit, Co-Founder, Betterific; @jschilit | 240-305-4206. He shared with me “We don’t do retail audits specifically. We do however work with retail clients as it relates to innovation–generating ideas, evaluating ideas, etc. We also have new collaborative survey tools which they might find interesting. Happy to have a conversation to learn more what they’re looking for” Hope this helps.

  • Eric Chernik says:

    Love hearing about new, cool vendors. I just attended a RevTech Accelerator session in Dallas yesterday and heard about some other new companies making an impact in CPG/retail. Check out:
    – Invodo
    – eyeQ
    – Oculus360