Gartner Blog Network


Planned Research for Consumer Goods Manufacturing, 2015

by Don Scheibenreif  |  January 29, 2015  |  Comments Off on Planned Research for Consumer Goods Manufacturing, 2015

For an industry that is almost two centuries old, there is no shortage of challenges and opportunities for manufacturers of consumer goods. Technology is forcing change in the industry, and it feels like the pace of change is accelerating.

To help our IT clients in the consumer goods industry keep up, Gartner’s consumer goods manufacturing research targets the top priorities for 2015 that serve sales; marketing; R&D; supply chain; and PLM technologies, trends and applications. Based on our interactions with consumer goods clients and our own research, IT professionals at consumer goods manufacturers face a number of issues as they expand their capabilities to serve more challenging business needs across the front-office ecosystem (including consumers, distributors, retailers and vendors).

For 2015, our research for the industry will be focused on these key questions:

  • How can consumer goods manufacturers turn data into insight?
  • How can consumer goods manufacturers enable customer-driven innovation?
  • How can consumer goods manufacturers drive profitable engagement with customers and consumers?
  • How can consumer goods manufacturers achieve demand management excellence?

We’ll cover a variety of topics including CPG e-commerce,  trade promotion optimization, retail execution, product innovation platforms, and demand signal repositories.  We’ll produce updates to our annual reports that include Cool Vendors, Hype Cycle for Consumer Goods, and Predicts.   We’ll also explore what Digital Business means for the consumer goods industry as the potential for new business designs emerge from the interaction of people, businesses, and the internet of things.

My industry-focused colleauges Dale HagemeyerSteven Steutermann, Jan Kohler, Marc Halpern, Michael Shanler, and I look forward to working with our clients in 2015.

The details of our research agenda can be found in this document on Gartner.com: Planned Research for Consumer Goods Manufacturing, 2015

Additional Resources

View Free, Relevant Gartner Research

Gartner's research helps you cut through the complexity and deliver the knowledge you need to make the right decisions quickly, and with confidence.

Read Free Gartner Research

Category: consumer-goods  digital-business  

Don Scheibenreif
Vice President and Distinguished Analyst
9 years at Gartner
9 years IT Industry

Don Scheibenreif is a Distinguished VP Analyst with Gartner's Customer Experience research group. He works with with Customer Experience and other IT leaders on how emerging trends and digital business will impact CX and enterprise digital transformation. Read Full Bio




Comments are closed

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.