by Don Scheibenreif | January 29, 2015 | Comments Off on Planned Research for Consumer Goods Manufacturing, 2015
For an industry that is almost two centuries old, there is no shortage of challenges and opportunities for manufacturers of consumer goods. Technology is forcing change in the industry, and it feels like the pace of change is accelerating.
To help our IT clients in the consumer goods industry keep up, Gartner’s consumer goods manufacturing research targets the top priorities for 2015 that serve sales; marketing; R&D; supply chain; and PLM technologies, trends and applications. Based on our interactions with consumer goods clients and our own research, IT professionals at consumer goods manufacturers face a number of issues as they expand their capabilities to serve more challenging business needs across the front-office ecosystem (including consumers, distributors, retailers and vendors).
For 2015, our research for the industry will be focused on these key questions:
- How can consumer goods manufacturers turn data into insight?
- How can consumer goods manufacturers enable customer-driven innovation?
- How can consumer goods manufacturers drive profitable engagement with customers and consumers?
- How can consumer goods manufacturers achieve demand management excellence?
We’ll cover a variety of topics including CPG e-commerce, trade promotion optimization, retail execution, product innovation platforms, and demand signal repositories. We’ll produce updates to our annual reports that include Cool Vendors, Hype Cycle for Consumer Goods, and Predicts. We’ll also explore what Digital Business means for the consumer goods industry as the potential for new business designs emerge from the interaction of people, businesses, and the internet of things.
The details of our research agenda can be found in this document on Gartner.com: Planned Research for Consumer Goods Manufacturing, 2015
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