Gartner Blog Network

Posts from Date:   2014-8

Real-time Context Aware Offers in Grocery Stores Takes a Few Steps Forward

by Don Scheibenreif  |  August 6, 2014

What if your grocery store really knew you? In our work advising CIOs of consumer goods companies, it is a question my colleague Dale Hagemeyer  and I have been asking for some time and forms the foundation for the work we have been doing on real-time context-aware offers in the grocery store (what we call “Me Marketing”). […]

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