Gartner Blog Network

Posts from Date:   2013-10

Real-Time Marketing Needs Real Culture Change

by Don Scheibenreif  |  October 23, 2013

As a long-time brand marketer in the consumer goods industry, I was used to developing marketing campaigns, deploying them through traditional media channels, then wait patiently for results. This process often took weeks, if not months. The idea of changing campaigns mid-stream or responding to customers in real-time was not even imaginable. As technology, mobility, […]

Read more »

Do You Have a Digital Extremist in Your Organization?

by Don Scheibenreif  |  October 17, 2013

This year, Nick Ingelbrecht and I had the privelege of being selected to develop what Gartner calls Maverick Research. Maverick research is designed to force our clients to take a moment to think about possibilities that might not happen , but if they did, would have a dramatic effect on our lives.  It is also […]

Read more »