by Don Scheibenreif | March 22, 2013 | Comments Off on Jumping In to the Social Soup
My name is Don Scheibenreif and I have been a Gartner Analyst since September 2010. In my coverage I help the IT professionals who work with Marketing at Consumer Goods and Life Sciences companies around the world. Specifically, I advise them on how their companies can leverage technology to connect and engage their consumers or patients in meaningful ways.
I am a career marketer, and I did not grow up in IT. Gartner represents a career change for me. Before joining Gartner, I spent 22 years a marketing leader for blue chip companies like Quaker Oats, Coca-Cola, True Value, and Grainger. I even did a stint at an agency, Draftfcb, working on Burger King. Needless to say, I have seen and experienced Marketing from many different angles on the client side. I had no idea who Gartner was before they found me. Since joining, I have come to appreciate the important work of our IT clients and how Gartner provides a unique value in the landscape of professional services firms.
Why blog now?
I think it is important for us to use the tools that we ask our clients to use. But to be honest, I am a bit of a late bloomer. I am one of those people that generally doesn’t speak up in meetings unless I have something meaningful to say. I try to listen a lot more than I talk. As I have been learning my new profession, authoring over 45 documents on a wide range of topics, speaking on dozens of occasions, and having spent time with hundreds of our clients, I feel I am ready to use this tool as part of the way we communicate with and add value to the work of our clients.
Here’s what you can expect from me and this blog …or my purpose:
I’ll share what I can on the research on which I am working, because I value input from others I’ll share random observations on marketing, the industries I cover, and events I attend or speak at My posts will be brief and I will ask questions Like all good bloggers, I will try to add value in exchange for your time
I look forward to interacting with you!
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