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How Application Leaders Use Storytelling to Win Support for Digital Business

by Deacon D.K. Wan  |  April 25, 2019  |  Submit a Comment

Are you feeling hard to find the support from business stakeholders to bring application and product portfolios into the digital era?

We spoke to industry leaders and learn how they adopt storytelling skills to positively demonstrate shared values and vision, collaborate more effectively by connecting problems to solutions, overcoming mindset challenges, and demonstrating product value.    Great ways to call for action to improve product effectiveness and user experience when planning products.



How Application Leaders Use Storytelling to Win Support for Digital Business

Published: 24 April 2019 ID: G00388098
Analyst(s): Deacon D.K Wan | Ed Gabrys


– Adopt Storytelling Skills That Use Empathy and Engagement
– Share Stories of Failure and Learn to Fail Quickly and Fail Small
– Improve Product Effectiveness by Telling User Stories


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Deacon D.K. Wan
Senior Director, Analysts, Research & Advisory
2 years at Gartner
24 years IT Industry

Deacon D.K Wan is the Senior Director, Analyst at Gartner Applications and Product Leadership. Experts in digital innovations, product management, partnership, payments,mobile & e-commerce,BD. Read Full Bio

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