How Application Leaders Use Storytelling to Win Support for Digital Business
by Deacon D.K. Wan | April 25, 2019 | Submit a Comment
Are you feeling hard to find the support from business stakeholders to bring application and product portfolios into the digital era?
We spoke to industry leaders and learn how they adopt storytelling skills to positively demonstrate shared values and vision, collaborate more effectively by connecting problems to solutions, overcoming mindset challenges, and demonstrating product value. Great ways to call for action to improve product effectiveness and user experience when planning products.
How Application Leaders Use Storytelling to Win Support for Digital Business
Published: 24 April 2019 ID: G00388098
Analyst(s): Deacon D.K Wan | Ed Gabrys
Analysis
– Adopt Storytelling Skills That Use Empathy and Engagement
– Share Stories of Failure and Learn to Fail Quickly and Fail Small
– Improve Product Effectiveness by Telling User Stories
Additional Resources
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Deacon D.K. Wan
Senior Director, Analysts, Research & Advisory
2 years at Gartner
24 years IT Industry
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