Gartner Blog Network


How Application Leaders Use Storytelling to Win Support for Digital Business

by Deacon D.K. Wan  |  April 25, 2019  |  Submit a Comment

Are you feeling hard to find the support from business stakeholders to bring application and product portfolios into the digital era?

We spoke to industry leaders and learn how they adopt storytelling skills to positively demonstrate shared values and vision, collaborate more effectively by connecting problems to solutions, overcoming mindset challenges, and demonstrating product value.    Great ways to call for action to improve product effectiveness and user experience when planning products.

 

 

How Application Leaders Use Storytelling to Win Support for Digital Business

Published: 24 April 2019 ID: G00388098
Analyst(s): Deacon D.K Wan | Ed Gabrys

 

Analysis
– Adopt Storytelling Skills That Use Empathy and Engagement
– Share Stories of Failure and Learn to Fail Quickly and Fail Small
– Improve Product Effectiveness by Telling User Stories

 

Additional Resources

View Free, Relevant Gartner Research

Gartner's research helps you cut through the complexity and deliver the knowledge you need to make the right decisions quickly, and with confidence.

Read Free Gartner Research

Category: 

Deacon D.K. Wan
Senior Director, Analysts, Research & Advisory
2 years at Gartner
24 years IT Industry

Deacon D.K Wan is the Senior Director, Analyst at Gartner Applications and Product Leadership. Experts in digital innovations, product management, partnership, payments,mobile & e-commerce,BD. Read Full Bio




Leave a Reply

Your email address will not be published. Required fields are marked *

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.