Blog post

Hire and Develop Product Managers Who Fit the 3 Stages of the Product Life Cycle

By Deacon D.K. Wan | September 03, 2018 | 0 Comments

By 2023, 80% of IT organizations will experience radical restructuring and mission change as they embrace the product management operating model.

Product management focus, priorities, duties and talent requirements vary widely depending on the stage of the digital product life cycle. Do you know how to hire and develop the right kind of product manager to a product for best results?   Learn what are the best practices to maximize innovation and discovering customer needs for Early-stage, then progress to maximizing value for late stage digital life cycle products.


Hire and Develop Product Managers Who Fit the 3 Stages of the Product Life Cycle

Published: 31 August 2018 ID: G00360097
Analyst(s): Mike Gilpin | Deacon D.K Wan



Application leaders developing more-advanced product management practices manage products from early to late in the life cycle. Each life cycle stage requires a different mix of product management talent. Hire and develop product managers who will maximize product success for each life cycle stage.

– Classify Your Product Portfolio Into Stages of the Product Life Cycle
– Create Product Management Profiles That Fit Your Product Portfolio
– Use Product Management Profiles to Guide Talent Development and Hiring
– Define Your Product Manager Role Descriptions and Develop Interviewing Guides
– Define Your Career Growth and Competency Development Guides


The Gartner Blog Network provides an opportunity for Gartner analysts to test ideas and move research forward. Because the content posted by Gartner analysts on this site does not undergo our standard editorial review, all comments or opinions expressed hereunder are those of the individual contributors and do not represent the views of Gartner, Inc. or its management.

Leave a Comment