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Hire and Develop Product Managers Who Fit the 3 Stages of the Product Life Cycle

by Deacon D.K. Wan  |  September 3, 2018  |  Submit a Comment

By 2023, 80% of IT organizations will experience radical restructuring and mission change as they embrace the product management operating model.

Product management focus, priorities, duties and talent requirements vary widely depending on the stage of the digital product life cycle. Do you know how to hire and develop the right kind of product manager to a product for best results?   Learn what are the best practices to maximize innovation and discovering customer needs for Early-stage, then progress to maximizing value for late stage digital life cycle products.


Hire and Develop Product Managers Who Fit the 3 Stages of the Product Life Cycle

Published: 31 August 2018 ID: G00360097
Analyst(s): Mike Gilpin | Deacon D.K Wan



Application leaders developing more-advanced product management practices manage products from early to late in the life cycle. Each life cycle stage requires a different mix of product management talent. Hire and develop product managers who will maximize product success for each life cycle stage.

– Classify Your Product Portfolio Into Stages of the Product Life Cycle
– Create Product Management Profiles That Fit Your Product Portfolio
– Use Product Management Profiles to Guide Talent Development and Hiring
– Define Your Product Manager Role Descriptions and Develop Interviewing Guides
– Define Your Career Growth and Competency Development Guides


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Deacon D.K. Wan
Senior Director, Analysts, Research & Advisory
2 years at Gartner
24 years IT Industry

Deacon D.K Wan is the Senior Director, Analyst at Gartner Applications and Product Leadership. Experts in digital innovations, product management, partnership, payments,mobile & e-commerce,BD. Read Full Bio

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