Gartner Blog Network

Mastering the Role of Products in the Digital Era

by Deacon D.K. Wan  |  June 1, 2017  |  Submit a Comment

What is a Product in today Digital World?  and are you getting maximum value from Digital business platforms across product lines and ecosystems?

Is your product an ongoing commitment to serve customers’ needs and meet business objectives, or just to delivering a particular set of features.   How to evolve from minimum viable products (MVPs) to minimum marketable products (MMPs)?

Application leaders must master the delivery of products for the digital era, linking the value streams delivered by agile teams with the customers and businesses they serve. IT and business leaders must agree on a common vision and roadmap for products in order to succeed with digital business.


Mastering the Role of Products in the Digital Era
Published: 09 May 2017
Scott, Donna | West, Mike | Gilpin, Mike


Additional Resources

View Free, Relevant Gartner Research

Gartner's research helps you cut through the complexity and deliver the knowledge you need to make the right decisions quickly, and with confidence.

Read Free Gartner Research


Deacon D.K. Wan
Senior Director, Analysts, Research & Advisory
2 years at Gartner
24 years IT Industry

Deacon D.K Wan is the Senior Director, Analyst at Gartner Applications and Product Leadership. Experts in digital innovations, product management, partnership, payments,mobile & e-commerce,BD. Read Full Bio

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.