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Oracle spins its cloud strategy 360 degrees

by David M. Smith  |  September 20, 2010  |  Comments Off on Oracle spins its cloud strategy 360 degrees

Oracle Open World opened yesterday with a keynote that included CEO Larry Ellison talking about its cloud strategy.  It wasn’t very long ago that Larry was quoted saying some not so nice things about the term cloud. So what’s happened? Has he changed his mind?  Details are sparse and will likely be expanded upon later in the week so this post will be fairly sparse as well.

Some have interpreted this as Oracle getting into the cloud.  But is this a 180 degree change of strategy?  No, not really. So far it looks more like a 360 to me.  The full spin, so to speak, all the way around back to where it was before.

spin cloud

Not that Oracle isn’t building some good stuff or that people will not find it useful.  The point is that other than some continuation on the same path (enabling, not providing cloud services, focus on private over public cloud)), the strategy is the same. 

Before yesterday, if you ask Oracle what their cloud strategy was the answer would be essentially ‘you can build clouds with our stuff’.  Now it’s still the same.  But more stuff.

But now it’s cloud. Poof.


David Mitchell Smith
VP & Gartner Fellow
16 years at Gartner
30 years IT industry

David Mitchell Smith is a vice president and Gartner Fellow in Gartner Research, where he specializes in the impact of catalytic technologies such as the Internet, Web 2.0, cloud computing and consumer technologies. Read Full Bio

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