Gartner Blog Network

Posts from Date:   2017-9

Storytelling Is Selling (and Vice Versa)

by David Yockelson  |  September 26, 2017

I once believed that salesmen were born and not made. Now, I am a marketer – a product marketer to be exact – and one could argue that my view of sales from the outside might color my perception. It has, but not in the way you might think. While I still believe my original […]

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