Gartner Blog Network

Posts from Date:   2016-6

The Power of Big Animal Pictures

by David Yockelson  |  June 24, 2016

This blog has discussed in the past the need for and power of differentiation within provider messaging. But another pervasive need and frequent shortcoming – particularly on provider web sites – is the ability to clearly state value proposition along with differentiable features and benefits. Often, sites and pages are over-engineered, especially since many tech companies have been […]

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Vision vs. Strategy

by David Yockelson  |  June 17, 2016

I am fortunate to read many strategy documents, especially those related to marketing, as part of my daily job, which is basically to – among other things – determine if those deliverables are performing the mission for which they are intended. Many of these open with a high level statement, often characterized as the “marketing strategy.” […]

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Technology Growth and Innovation Conference Highlights

by David Yockelson  |  June 10, 2016

Over 400 technology and service providers attended our conference this past week in sunny Los Angeles. As I’m sure most of you know, at our conferences, analysts support “1:1” meetings which, though they’re often likened to “speed dating” sessions, enable our clients to spend (fleeting) time asking analysts for help, advice, suggestions or comments on nearly anything. Having hosted […]

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Channeling Success

by David Yockelson  |  June 2, 2016

It’s been a week filled with channel-related questions from clients and provider announcements. Perhaps because it’s spring and love is in the air, providers thinking “channel” and “ecosystem” and hopping into action. Today’s Cisco/IBM/Bell Canada partnership announcement provides me with a data point (and a reason – I was LOOKING for a blog topic) for discussion […]

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