Gartner Blog Network

Posts from Date:   2016-4

Financial Services in the Age of IoT

by David Yockelson  |  April 27, 2016

Even if your company or organization doesn’t provide technology as an end product, pretty soon, your products and services will be inseparable from technology. Certainly, this is obvious for manufacturing companies whose products are rapidly and increasingly becoming embedded with MCUs, sensors, firmware and other technology to either gather input about its performance or its […]

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If You Deprecate, Communicate

by David Yockelson  |  April 20, 2016

Mature technology companies – even mature cloud companies (if that is not an oxymoron) – take pains to communicate certain things clearly to their customers. One of those things is the set of policies they use to update and deprecate their products. These policies essentially may entail descriptions of the syntax (e.g., version numbering), frequency, support […]

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The Value of and Power of Storytelling

by David Yockelson  |  April 13, 2016

Within the Technology Go-To-Market practice at Gartner, we often tell our customers, nearly all tech providers, that they should user storytelling as a way to communicate complex ideas and value propositions. Stories enable providers to reach a variety of roles within buyer organizations and are applicable throughout the buying process. They do this by creating […]

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Alexa, the Sinister Genius

by David Yockelson  |  April 6, 2016

By now, you likely will have heard of Alexa, the voice service built in to the Amazon Echo speaker. That entire last sentence is accurate, but it’s a huge understatement. It hardly scratches the surface of the current state and future potential Amazon possesses with its Echo (and follow on devices), Alexa, Dash, Prime and […]

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