5 Facts about Chief Digital Officers - Dave Aron

My colleague Mark Raskino wrote a very interesting blog today entitled “5 Facts about Chief Data Officers“.

Here is a companion piece – Five facts about Chief Digital Officers (the other CDO!)

I. Our recent global search and early evidence from our 2014 CIO Survey (thank you if you have contributed) have unearthed about 500 Chief Digital Officers worldwide – but they seem to be springing up faster than we can count them.

II. The early survey evidence suggests about 6% of businesses have a Chief Digital Officer

III. The early CIO survey evidence suggests that just under 40% of Chief Digital Officers are strategic advisors to the board and CEO on digital business strategy, just over 40% are digital marketing officers, and the rest have other digital-related roles.

IV. Companies and public sector agencies that have Chief Digital Officers are much more focused on growth (relative to cost efficiency) than their counterparts without one

V. Companies that have Chief Digital Officers are 3 times as likely to do more insourcing next year. (An intriguing fact – will be exploring the causes of this)

The Chief Digital Officer is emerging and maturing as a role fast. We will be discussing and exploring this further at Barcelona Symposium.

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