- We find willing candidates with real world expertise in a given technology space.
- We isolate these interviews from any consulting. We try to be observers, and let the interviews challenge our preconceptions.
- We isolate interviews from sales activities. Many of the participants in the research interviews are not Gartner customers.
- We visit interviewees in their own work location for several hours.
- We ask open-ended questions about their challenges, experiences, and opinions.
- We gather the findings via multi-hour interpretation sessions, involving the CR team.
- We distill findings with a massive consolidation session. Attached is a photo of one corner of our consolidation room.
- We create new documents for our customers to offer insight in to industry evolution and trends.
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