Gartner Blog Network

Craig Roth
Research VP, Tech and Service Providers
7 years at Gartner
28 years IT industry

Craig Roth is a Research Vice President focused on cloud office suites, collaboration tools, content management, and how they are being impacted by digital workplace and digital business trends...Read Full Bio

Age: The Missing Spot on the Tech Diversity Rainbow?

by Craig Roth  |  January 25, 2019

Thinking about the vendor conferences I attended in 2018 I’m happy to note the increasing diversity. The attendance seems slightly more inclusive than in years past. Although that’s from a low point at a SharePoint conference about 10 years ago when a sign outside the women’s restroom read “in consideration of SharePoint Conference this is […]

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Could I Sell The Ultimate Collaboration Product to a Jaded End User?

by Craig Roth  |  January 14, 2019

Much of the jockeying for position among collaboration software is based on tangible factors like features, price, and viability. But buyers really care about improving their efficiency. It would be great if those were perfectly correlated, but a lot of cultural and behavioral issues get in the way. One way to isolate those issues is […]

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All Conferences Great and Small

by Craig Roth  |  December 10, 2018

I just returned from my final technology vendor conference of 2018 and have been thinking about how the size of the conference changes the experience. My conferences this year ranged from as many as 50,000+ attendees down to 25, with most in the 200-300 range. So what are the advantages of really big conferences (let’s […]

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Top Five Messaging Mistakes for Vendors of Innovative Digital Workplace Solutions

by Craig Roth  |  November 6, 2018

What is it about new ways of work that brings back old messaging mistakes? Product marketers learned long ago that you need to be specific about what you are actually offering, how you fit into the prospective customer’s environment, and what market you participate in. But in all the excitement leading up to new ways […]

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Letter from Microsoft Ignite 2018 (Part II)

by Craig Roth  |  October 1, 2018

As I mentioned in my first posting about Microsoft Ignite 2018, in my view the conference this year wasn’t about major releases as much as it was about showing progress while clarifying positioning and vision for the future of work and Microsoft’s place in it. One of the biggest clarifications for me was the importance […]

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Letter from Microsoft Ignite 2018

by Craig Roth  |  September 28, 2018

Microsoft Ignite just ended in Orlando. Microsoft CEO Satya Nadella said “computing is not just about the technology industry, it’s about the entire world” and it felt like the entire world was invited – hallways and sessions were packed. Being a conference for IT pros there was a preponderance of bean bag chairs, ice cream, […]

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How Does AI Look from a Worker’s Point of View? Perspective Across 11 Industries

by Craig Roth  |  August 10, 2018

In which industries are workers the most and least concerned about AI’s impact on their job security? Or just how interesting it will make their job? Across industries, what percentage of their work do employees feel AI could do today and in the next 5 and 10 years? How do workers describe their daily jobs […]

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Webinar on Wednesday, August 8: To Avoid Working for Robots, Make Robots Work for You

by Craig Roth  |  August 6, 2018

Please join me on Wednesday (August 8, 2018) for a free webinar called “To Avoid Working for Robots, Make Robots Work for You”. A recent Gartner study showed that only 11% of workers in the U.S. and U.K. want an AI system to be their co-worker. Even fewer (9%) want it as their manager. What […]

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Letter from Google Next ’18

by Craig Roth  |  July 27, 2018

Google Next – Google’s cloud conference – took place in San Francisco this week. Production values were high, with lots of slick videos and a clever stage where speakers appeared from within rotating boxes (good for representing Containerization; not a great analogy for out-of-the-box thinking). But I was there to learn about G Suite, not […]

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AI Headline Hyperbole for 2018 So Far: “Destroy” Up 163%, “Kill” Up 58%

by Craig Roth  |  July 26, 2018

It’s time to check in again on the hyperbole tracker for AI headlines! Last year this analysis of headlines from an online database of new articles (Factiva, which is owned by Dow Jones) showed that 2017 was a year with a lot more talk about AI “transforming” jobs, although the verbs “threaten” and “steal” increased […]

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