Gartner Blog Network

Craig Roth
Research VP, Tech and Service Providers
7 years at Gartner
28 years IT industry

Craig Roth is a Research Vice President focused on cloud office suites, collaboration tools, content management, and how they are being impacted by digital workplace and digital business trends...Read Full Bio

How Greedy Are Executives About Potential Gains from AI?

by Craig Roth  |  June 14, 2018

Last year I described the Ollie’s Ostrich Burger scenario which explores the ways in which the gains from technological automation in the most routine, manual processes can be spent. You can read the initial post here, but the summary of the scenario is as follows: Ollie’s Ostrich Burger has 10 (non-managerial) employees per restaurant. A […]

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Should Your Marketing and Branding Shift From Talking About “Pain Points” to “Numb Points”?

by Craig Roth  |  May 30, 2018

Ever heard the term “pain points”? Of course you have. The definition I’ve seen thrown around (like here ) is “Business consultants use ‘pain points’ as a term to describe the places where a business feels the ‘pain’ due to poor operational structure, bad software or good, old-fashioned inefficiencies.” If you’re in product marketing or […]

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Who Will Be a Better Predictor of AI Adoption: Management or Workers?

by Craig Roth  |  May 29, 2018

Let’s say you are going to do a survey on AI to determine how prevalent it is today, which industries and roles are most likely to implement it, and how quickly it will be adopted in the future. Do you think it would be better to survey line-level employees or executives? I don’t actually need […]

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Why Do Meeting Cancellations Say “I’m Giving You Back 30 Minutes … You’re Welcome”?

by Craig Roth  |  May 24, 2018

One of the fine side benefits of covering employee productivity is the bits of insight that it brings about everyday office life. For example, what does it mean when a meeting ends early or gets cancelled and the organizer says something like “I’m going to give you back 30 minutes”? That just happened to me […]

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Improving Meetings With Advanced Technology

by Craig Roth  |  May 17, 2018

There was an interesting demo at the Microsoft Build conference on the future of meetings. If you haven’t seen it, I recommend watching it here. There is a lot of compelling technology on display. Speech-to-text transcribed the meeting and automatically pulled out action items. And who can’t be wowed by the Hololens? I take it […]

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The Digital Dexterity Index Shows Some Countries Adopt New Ways of Working Easier Than Others

by Craig Roth  |  May 10, 2018

Taking calls from both buyers of digital workplace solutions and sellers (vendors and service providers) has given me a vantage point from which I’ve noticed a key barrier on the way to digital transformation: many workers are just not ready to adopt new ways of working. That readiness – which we call Digital Dexterity – […]

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In the Future Undergrad Degrees Will Be Essential and Graduate Degrees Useless

by Craig Roth  |  May 9, 2018

It seems that many jobs that didn’t previously require a bachelor’s degree are now requiring one. Upcredentialing – increasing the requirements for jobs – has been a trend for many years now. As the International Business Review said “a college diploma is the new high school degree”. But there is also a counter-trend around digital […]

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Digital Transformation Paints the Way for Indian Service Providers

by Craig Roth  |  May 2, 2018

Gartner has recommended that service providers position IT outsourcing as enabling digital business innovation and ideation and demonstrate a “business-first” mindset. In fact, we’ve predicted that Through 2020, 80% of outsourcing deals will include a key transformational focus in their scope. I got to see much of this transformation occurring during a recent visit to […]

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AI: A Short Fiction Scenario

by Craig Roth  |  April 13, 2018

I enjoy writing research for Gartner, but it doesn’t let me indulge my literary side too often. Until now. I was recently part of a scenario-building effort around Future of Work Scenarios 2035, the documents of which have just been published. The main document “How Will Leaders Manage in a Majority-Bot Workforce World?” describes the […]

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Enterprise Collaboration: Still Wandering in the Desert

by Craig Roth  |  February 15, 2018

Information workers may sit in a sea of fuzzy cubes, spread across windowless floors lit by fluorescent lights, but when it comes time to collaborate they are often wandering the desert looking for a home. Every day in businesses across the world there are as many chances to collaborate as grains of sand, but too […]

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