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AI Headline Hyperbole for 2018 So Far: “Destroy” Up 163%, “Kill” Up 58%

by Craig Roth  |  July 26, 2018  |  Comments Off on AI Headline Hyperbole for 2018 So Far: “Destroy” Up 163%, “Kill” Up 58%

It’s time to check in again on the hyperbole tracker for AI headlines! Last year this analysis of headlines from an online database of new articles (Factiva, which is owned by Dow Jones) showed that 2017 was a year with a lot more talk about AI “transforming” jobs, although the verbs “threaten” and “steal” increased greatly in percentage terms as well.

Overall, sentiment is slightly more panicky for 2018. The increase in the use of “transform” in describing AI’s impact on jobs has reversed course, decreasing 38% since last year. Some neutral terms like “impact” and “disrupt” gained. But the prevalence of “destroy” (appearing in 21 headlines; up from 8 last year) and “kill” (52 headlines so far this year; up from 33 last year) isn’t helping matters.

See the chart below for the details (darker segments represent more negative sentiment).

AI hyperbole 2018

Note: This should not be taken as anything more than a quick finger in the wind on AI sentiment. We have survey stats on AI sentiment from workers that I would consider more accurate in assessing how workers truly feel about AI. This analysis is simply meant to judge the messages the workforce is getting from public media as reflected in headlines (which are often over-stated to bring in readers).

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Category: ai  fun  

Craig Roth
Research VP, Tech and Service Providers
7 years at Gartner
28 years IT industry

Craig Roth is a Research Vice President focused on cloud office suites, collaboration tools, content management, and how they are being impacted by digital workplace and digital business trends...Read Full Bio

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