The content management market has been around at least 20 years now, but continues to surprise. Rather than settle into comfortable maturity it continues to respond to changes in buyer demands. My market snapshot on the content services market (published today here) describes the primary dynamics I’ve seen. The illustrative figures are based on the 2016 market data since the 2017 won’t be ready for a few months, but the findings are current.
One of the most interesting dynamics is the one between new ways of work and current ways of work (NWOW v CWOW). In the content sphere this is most clear when looking at the content services platforms market (CSP; formerly known as ECM) as compared to the content collaboration platform market (CCP; formerly known as EFSS). While the distinction isn’t black and white, CSP is more anchored in current ways of work while CCP supports more peer collaboration, mobile work, and consumer-like interfaces.
CCP is newer so of course it’s growing faster, but over time I predict the difference between CCP and CSP growth rates and total revenue becomes similar.
CCP is also driven by a second trend we’ve seen across enterprise applications: the move to the cloud. CCP is cloud native and works well with SaaS. CSP has been less quick to move to the cloud and when it does, aPaaS is more likely.
A third dynamic I discuss in the document is the importance of Microsoft. Whether it’s onprem SharePoint, various Office 365 components, or Office integration, Mirosoft is in the content services picture more often than not. In fact, our new survey on content services found that 84% of respondents had SharePoint server as part of their content environment, whether as the sole provider or just one of many products.
For more information please read the document – I’m sure you’ll find this old market is more interesting than you thought!
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