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“Selling Robots and Automation to a Fearful Public” at Gartner’s TGI Conference

By Craig Roth | May 04, 2017 | 0 Comments


Automation has great potential to remove drudgery from jobs and increase productivity, but it also has an image problem. Vendors – even those that don’t directly sell automation – need to learn which types of features to provide and how to create messaging that emphasizes working with humans rather than against them. And service providers have a great opportunity to help organizations develop automation competency.

Luckily there’s a conference for that! I will be presenting on “Selling Robots and Automation to a Fearful Public” at Gartner’s Tech Growth & Innovation Conference. It’s June 19 – 21, 2017 in beautiful Huntington Beach, CA.

I’ll be talking about how automation is not just routinization, but a way to help with nonroutine work. And introduce the idea of an “automation market chain” that connects technology providers, service providers, and enterprises.

And if this topic is of interest, there are 2 other presentations covering AI and robotic process automation at the conference as well, presented by my esteemed colleague Cathy Tornbohm.

It all comes down to helping your buyers learn how to work with their new digital workforce. Over the next five years an effective, consistent approach toward automation decisions will differentiate organizations that thrive from automation from those that lose productivity, morale and jobs. You can help organizations achieve that differentiation.

I hope you’ll join us!

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