Gartner Blog Network

Craig Roth
Research VP, Tech and Service Providers
7 years at Gartner
28 years IT industry

Craig Roth is a Research Vice President focused on cloud office suites, collaboration tools, content management, and how they are being impacted by digital workplace and digital business trends...Read Full Bio

Survey Shows Employers and Workers Have Drastically Different Views on AI’s Impact on their Jobs

by Craig Roth  |  February 20, 2019

There are more AI surveys out there than you can shake a stick at, but most of them are of IT implementers or AI experts. Those offer valuable views of AI, but the workers’ views matter as well since (unless they are being replaced) they will have to train and learn to work with the […]

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The Collaboration Market is Dead! Long Live Collaboration!

by Craig Roth  |  February 7, 2019

I’m busy churning away on our Market Share process, where I’m in charge of the content services platforms, content collaboration platforms, email+authoring, and collaboration markets. Or rather, I was in charge of the collaboration services market until it was removed from market share. Whodunnit? It was me (… in the Office, with a spreadsheet – […]

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And The Winner of Super Bowl LIII is … Robots

by Craig Roth  |  February 4, 2019

For those not interested in the lowest scoring Super Bowl of all time, the most excitement probably came during the commercial breaks. And during the most expensive ad time on TV one theme came through loud and clear: robots. As Forbes summarized: The Robots/Devices vs. Humans Battle: A few ads played up the robot/machine versus […]

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Are Digital Distractions Harming Labour Productivity? Maybe Not As Much As You Think

by Craig Roth  |  January 28, 2019

An article in The Economist on “Are digital distractions harming labour productivity ?” contains some fallacies that should be considered when mounting the digital distraction high horse. It’s been a while since I mounted my own “information overload realist” high horse, but I still have some of the saddle sores. I rode it quite a […]

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Age: The Missing Spot on the Tech Diversity Rainbow?

by Craig Roth  |  January 25, 2019

Thinking about the vendor conferences I attended in 2018 I’m happy to note the increasing diversity. The attendance seems slightly more inclusive than in years past. Although that’s from a low point at a SharePoint conference about 10 years ago when a sign outside the women’s restroom read “in consideration of SharePoint Conference this is […]

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Could I Sell The Ultimate Collaboration Product to a Jaded End User?

by Craig Roth  |  January 14, 2019

Much of the jockeying for position among collaboration software is based on tangible factors like features, price, and viability. But buyers really care about improving their efficiency. It would be great if those were perfectly correlated, but a lot of cultural and behavioral issues get in the way. One way to isolate those issues is […]

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All Conferences Great and Small

by Craig Roth  |  December 10, 2018

I just returned from my final technology vendor conference of 2018 and have been thinking about how the size of the conference changes the experience. My conferences this year ranged from as many as 50,000+ attendees down to 25, with most in the 200-300 range. So what are the advantages of really big conferences (let’s […]

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Top Five Messaging Mistakes for Vendors of Innovative Digital Workplace Solutions

by Craig Roth  |  November 6, 2018

What is it about new ways of work that brings back old messaging mistakes? Product marketers learned long ago that you need to be specific about what you are actually offering, how you fit into the prospective customer’s environment, and what market you participate in. But in all the excitement leading up to new ways […]

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Letter from Microsoft Ignite 2018 (Part II)

by Craig Roth  |  October 1, 2018

As I mentioned in my first posting about Microsoft Ignite 2018, in my view the conference this year wasn’t about major releases as much as it was about showing progress while clarifying positioning and vision for the future of work and Microsoft’s place in it. One of the biggest clarifications for me was the importance […]

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Letter from Microsoft Ignite 2018

by Craig Roth  |  September 28, 2018

Microsoft Ignite just ended in Orlando. Microsoft CEO Satya Nadella said “computing is not just about the technology industry, it’s about the entire world” and it felt like the entire world was invited – hallways and sessions were packed. Being a conference for IT pros there was a preponderance of bean bag chairs, ice cream, […]

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