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Inside the Millennial Mind

By Consumer & Culture Insight Team | March 05, 2014 | 0 Comments


“When are Millennials going to start buying cars, houses, life insurance or just about any purchase typically associated with adulthood?” That may be the most popular client question for us at Gartner. Unfortunately, few brands take the time to understand the volatile mix of factors that compel the Millennial generation to live and spend on their own terms.

Our research on the generation explores a handful of critical factors tugging at Millennial consumption — harsh economic conditions, shifting life stage patterns and unique value sets — and points brands looking to engage Millennials in the right direction.

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