We just completed our fifth annual Analytics and BI bake off in Orlando and our first ever bake off in London. These bake offs are action-packed, informative sessions that I have offered for more than a decade. One Twitter follower described it as the World Cup, Grand Prix, and Olympics of analytics and BI. It’s an apt analogy. It takes a fair bit of preparation, extreme commitment, and is high stakes for any who participate.
We always try to bring in the idea of data for good into the bake off. I sometimes feel like Goldilocks in trying to get to the perfect data set that is messy enough but not a consulting project, not too political (no way were we going to debate Brexit), and of broad interest (I could go with football, but the Packers didn’t fair too well this season). This year, we had the added twist of needing a global data set. I am grateful to the Kaiser Family Foundation and the Economist who made their data from a groundbreaking survey on loneliness available for the bake off. We wanted to better understand the impact of technology on loneliness and happiness, so we also brought in Gartner’s Consumer Values Survey data and mashed these two data sets together.
The results are illuminating, sometimes sad, sometimes surprising. We as individuals and as a tech community can also take action on several findings.
Here are some of the most noteworthy findings with screenshots and videos from participating vendors.
- Microsoft found that the loneliest age group are those 35 to 44 years old, but this varies by country, gender, and employment status. See their blog and app here.
- Qlik found that lonelier people tend to have poorer health. Using their new Insight Advisor, they found older people with high income, who are divorced and healthy are the happiest. (Hmm, on the divorce stat…., we can only speculate on the root causes of that finding.) See their video here.
- Tableau analyzed the risky versus positive behaviors lonely people engage in (drinking, overeating versus exercising). Technology does seem to relate to higher rates of loneliness. So here is one action point I can suggest: bonding hormones are released when our loved ones hear our voices, but not when they read a text. So think about calling your loved one versus only texting. You can see Tableau’s video here.
- ThoughtSpot used it search-based interface to ask the relationship between happiness and loneliness. Even very happy people sometimes feel lonely. Using the SpotIQ augmented analytics capabilities, they found that increased usage of technology combined with long-term unemployment relates to loneliness. So maybe here, we need to think about the isolating way of applying for jobs online versus networking in person. Read more about their findings in this blog.
While we are limited to four vendors to the main session, we are grateful to vendors who participated virtually:
- Oracle found older generations seem to be able to cope with loneliness better than younger generations.
- Salesforce found that political affiliation explains a higher rate of loneliness, at least in Japan.
I do expect to get a few more findings and videos, so check back over the next week for additional updates.
Thank you to all our amazing panelists, both on the main stage, show floor show down and virtually!
Disclaimer: data in these analyses are for demonstration purposes only and may not be statistically accurate if vendors did not apply weights to ensure data was representative of the total population.
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