Gartner Blog Network

Posts from Date:   2020-7

Technology Marketers: Are You Running Outdated Pre-COVID Campaigns?

by Christy Ferguson  |  July 7, 2020

The Disconnect Between Sales Targets and Marketing KPIs As marketing and sales teams quickly adapt to the global health crisis, the pace of change presents a risk of widening the divide between sales and marketing.  This leads to lower performance, including meeting sales, customer retention and new business goals. In fact, the majority of technology […]

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