Gartner Blog Network

Posts from Date:   2020-3

Addressing Disruptions to Tradeshow and Event Marketing Plans Due to Coronavirus

by Christy Ferguson  |  March 3, 2020

Respondents to Gartner’s 2019 Tech Marketing Benchmarks Survey indicate that technology and service providers spend an average of 11% of marketing programs budget on third party tradeshows and hosted event spend averages 6% of the programs budget. As a critical element of the marketing mix, cancellations and postponements of these events can be highly disruptive, […]

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